Senior Data Analyst

**Job Description - **Senior Data Analyst**
**_
System Soft Technologies is currently looking for top talent in your area - are you interested in an opportunity to relocate to the United States? If you are an English speaking technologist, then we want to hear from you_**
System Soft Technologies is a leading technology company that provides innovative technical solutions and consulting services to enhance innovation, business value, and competitiveness. For over 20 years, our focus on becoming a trusted partner to each client has allowed us to become a $175MM+ company with a pool of over 1300 associates who cover the full spectrum of IT expertise. We are distinguished by our ability to anticipate the unique needs of our clients and deliver a level of quality that far exceeds their expectations.
**Why System Soft Technologies?**
At System Soft Technologies, we are a family unit powered by diversity, inclusion, transparency, respect, integrity and passion for our clients and our people. Our business growth depends on your professional development, as we collaborate, share ideas and innovation, and invest in our future. By forging a meaningful partnership with our people, we come together with the same purpose, exceeding our goals. This keeps us nimble, ahead of the competition, and on top of our industry. Our continued success begins with you.
**Job Summary**:
We are looking for a Senior Data Analyst who demonstrates passion and curiosity in delivering actionable insights using web analytics for our growing omnichannel business. The Senior Data Analyst will support the success of the omnichannel organization by collaborating cross-functionally to develop analytics business requirements to enable the measurement of marketing programs, new site features & functionality and tests.
**Responsibilities**:
- Perform insightful analyses to support online business initiatives and optimize profitability
- Analyze website data on traffic patterns, order volume, conversion funnel, navigation behavior, and product selection
- Identify successes, trends, and potential problem areas
- Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance
Create, manage and distribute data and insights via regular and ad-hoc reporting including statistical calculations, graphical representation and written analysis utilizing relational database and reporting technologies
- Participate in online product and program development to ensure tracking and measurement of new products and establish baseline performance expectations
- Provide day-to-day operational administration of web analytics tool
- Maintain page tagging standards and build business processes to streamline tagging conventions across web properties
- Partner with internal and external partners to ensure proper tracking implementation and accurate reporting
- Effectively work and communicate with Customer and Digital Experience team to create business requirements, test implementations and continuously monitor data integrity
- Provide insights around SEO, site search and filtering best practices
- Work closely with the team to develop, maintain and troubleshoot integrated systems for collecting, managing, and reporting on online traffic and conversion metrics collected via multiple data sources
**Requirements**:
- Working knowledge of online marketing measurement tools such as Coremetrics, Omniture Site Catalyst, and Google Analytics
- Advanced PC skills and proficient in Microsoft Office, particularly Excel and Access
- 2 - 3 years' experience with a web analytics tool (Omniture or Google Analytics preferred)
- Experience in the analysis of online marketing, sales and website behavior
- Experience with A/B and multivariate testing preferably with tools like Optimizely.
- Experience with tag management systems preferred. Experience with GTM is a plus
- Experience with implementations of analytics platforms such as a web reporting tool and tag management software preferred
- Experience building dashboards in Google Analytics
- Financial or business analysis experience.
**Must have Skills**:
- Demonstrated understanding of e-commerce/direct marketing and relationship between website behavior and profitability
- Familiar with Search Engine Marketing (SEM) & Search Engine Optimization (SEO) strategies
Strong understanding of A/B and multivariate testing
- Ability to work both independently and as part of a team
- Strong attention to detail and accuracy in work products
- Creative problem solver that can identify sources of information from disparate sources and deliver comprehensive, balanced & actionable analysis
- Strong analytical skills, with a high degree of proficiency in data retrieval/manipulation
- Ability to work with ambiguity and to synthesize complex data and draw business insights
- Ability to effectively communicate point of view to all levels of management, and cross-functional teams
- Ability to

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