
Analytics & Insights Professional, Advertising
4 semanas atrás
We are currently looking for a highly skilled and motivated Analytics and Insight Professional (AIP) to help scale our growing advertising business in Brazil.
The AIP is a key member of the Customer Success Team at Amazon Ads, taking a consultative approach, building deep relationships with advertisers, sales, account management, retail, and other Amazon business partners to analyze and measure the success of advertisers' performance on Amazon.
Key job responsibilities
- Leverage Amazon's proprietary data and tools, as well as third-party research solutions, to generate insights.
- Present findings and insights in a consultative approach to the client and collaborate with the relevant internal teams in order to provide a complete solution.
- Collaborate cross-functionally, communicate effectively across multiple business functions and geographies, and influence marketing initiatives.
- Demonstrate deep analytical ability and develop expertise in Amazon's proprietary metrics, constantly evolving how we analyze and communicate data-driven insights to our advertisers.
- Demonstrate a passion for learning new skills and adopting new methodologies and tools.
A day in the life
On a daily basis, AIP activities include analyzing and measuring metrics of success for an advertiser business or category, developing data-driven insights and recommendations for executive client leadership, and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital expertise of an AIP is critical to delivering the best return on investment for our customers.
About the team
The Analytics & Insights (A&I) organization develops actionable insights using Amazon's unique data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decision-making, leading to them being measurably more successful with Amazon.
BASIC QUALIFICATIONS
- Bachelor's degree plus 5+ years' experience in client-facing data analysis roles.
- 3+ years of experience in a consulting role in the digital media, or 3+ years of advertising experience (agency or client-side).
- Proficiency in SQL, ability to write queries from scratch, create appropriate joins, extract and manipulate data.
- Fluency with analytical tools (Python, R, SAS), ability to modify existing code to run new analysis.
- Have a good understanding of statistical methodologies, linear regression analysis, multivariate regression analysis, and model building.
- Ability to translate complex technical analysis into actionable insights for technical and non-technical audience.
PREFERRED QUALIFICATIONS
- MBA, Master's degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience.
- Excellent data driven storytelling skills - you create and present compelling presentations and complex analysis in a simple, easy to digest way, with outstanding visuals.
- Ability to effectively manage competing priorities in a complex work environment, focusing on high-value activities.
- Demonstrated expertise in advertising measurement methodologies, experimentation, marketing mix modeling, and consumer insights research.
- Complete understanding of the end-to-end process of marketing campaign execution and optimization.
Job details
- BRA, SP, Sao Paulo
- Sales, Advertising, & Account Management
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