Head of Digital Advertising Strategy

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We're looking for a results-driven and experienced Head of Digital Advertising Strategy to join our team.

The Head of Digital Advertising Strategy position at Common Thread Collective (CTC) plays a key role in scaling our clients' success. It centers on creating accurate forecasts to drive our clients toward their goals, followed by meticulously executing strategies to materialize these goals daily.

Your actions and decisions embody CTC's Global core values, serving as a guiding force for these principles. At CTC, your trained expertise is invaluable, covering the entire spectrum of CTC's Strategic Forecasting methods and the foundational principles of media acquisition.

Your role goes beyond delivering tangible business results; it involves a proactive engagement with our clients, ensuring transparent communication regarding the actions undertaken and the performance relative to the forecasts. This ongoing dialogue not only fosters trust but also cements the partnership between CTC and its clients, guiding them through the complexities of media acquisition and strategic planning.

You stand as a representative and zealous advocate for CTC's distinctive approach to media acquisition and its accompanying tools.

As a Head of Digital Advertising Strategy, you lead by example and set a high standard.

You view challenges as opportunities to excel and take great pride in your ability to drive results with precision and impact. At CTC, we embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take ownership, deliver excellence, and see things through to the end.

This place isn't for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions—from recruiting, to hiring, to raises, to promotions, to how we spend our time and money—in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

TRAINING PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the training.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Google strategist, Creative Strategist, and Email Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas.
• Be responsible for the execution of the Prophet system for your clients
• Building a Growth Forecast for your clients
  • Building a Growth map using the Prophet System
  • Data Analysis required for the Map
  • Marketing calendar alignment and upkeep with clients
• The Daily Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each day to adjust them to meet KPIs
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Meta best practices
• Build campaigns using our structure and best practices
• Upkeep and management of our ideologies and processes throughout the