Senior Campaigns Analyst

Role Overview

Senior Campaigns Analyst

Job Location: BR-SP-Sao Paulo

ID:

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

• Marketing Strategy: Based on local user insights and other information, formulate takeaway C-platform marketing strategy and integrated marketing calendar, including promotion activities, festival marketing, fission activities, KOL linkage etc.
• Marketing campaign operation: vertically, it includes marketing campaign theme creativity, marketing game design, page construction and execution, and subsidy supply and investment strategy traction, etc.; horizontally, it collaborates with public relations & brand communication strategy, merchant supply strategy, and subsidy strategy of each department. Responsible for traffic exposure, transaction growth, and subsidy efficiency.
• Localized operation: Design activities that meet local preferences by combining local cultural hotspots, user habits and holiday nodes (e.g. Mardi Gras, Black Friday).
• Marketing Growth Opportunities: In takeaway consumption scenarios and local characteristics of the population circle, link KA, partner organizations and other types of resources, planning joint marketing activities.
• Data review and iteration: Monitor campaign data and adjust strategies in real time to improve participation rate and conversion rate. We will continue to review the data for the effect of the campaign and precipitate an effective methodology.
• Marketing Innovation: Based on the business direction and key strategies, combined with the existing marketing capabilities, we can continue to think about and optimize the product capabilities, and work with the product to build a complete product function to help improve the efficiency of the marketing campaign output. Explore the innovative takeaway marketing gameplay suitable for local market, collaborate with the product, and promote the functional update and iteration of related marketing product tools.
• Integrate marketing BP and synergy: as a Business Partner, integrate the needs of marketing activities of various departmental platforms and formulate marketing plans.

• Plan and execute core promotional campaigns focused on GMV growth, including festival campaigns, flash sales, subsidies, and consumer-targeted promotions;
• Leverage user behavior data, platform analytics, and market trends to uncover consumer insights, design scenario-based campaigns, and optimize key metrics such as conversion rate, AOV, and repurchase rate;
• Initiate and drive cross-functional projects by collaborating with teams such as Restaurants team, Product, Branding, and Data Analytics, ensuring resource alignment and on-time delivery;
• Track end-to-end campaign performance and user feedback, conduct in-depth analysis, and iterate on campaign strategies to ensure ROI;
• Stay on top of local internet trends, cultural contexts, and consumer buzz, and creatively amplify campaign impact through localized content and social triggers;
• Establish campaign review and learning mechanisms, and contribute to scalable playbooks and user asset strategies.

• 3+ years of experience in user operations, campaign operations, or marketing operations, with a proven track record in GMV-driven campaign planning and execution;
• Strong analytical mindset and user insight capabilities, able to extract behavioral patterns and consumer psychology from data and observation;
• Experience in planning and executing large-scale international consumer marketing campaigns is a plus (particularly Black Friday, Christmas, Double 11, etc.)
• Familiarity with popular campaign mechanics on local social/O2O/e-commerce platforms (e.g., Instagram promotions, WhatsApp viral campaigns, local e-commerce promotion tools)
• Excellent communication and stakeholder management skills, with the ability to lead projects across multiple teams;
• Experience in local content marketing, social amplification, or community engagement is a bonus;
• Preferred backgrounds: Experience from retail, FMCG, or transactional internet platforms (e-commerce, food delivery, mobility, digital payments);
• Native in Portuguese. Conversational for either Business English or Chinese.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today. We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys. This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

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