Growth Marketing Manager LATAM

We are seeking an experienced LATAM Growth Marketing Manager to lead and execute data-driven marketing strategies that drive user acquisition, engagement, and revenue growth at scale. This role will focus on optimizing paid social and digital marketing campaigns, leveraging analytics and experimentation to maximize return on ad spend (ROAS), ROI, and overall marketing impact.

Responsibilities

• Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and investment growth
• Analyze campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency
• Explore and experiment with new growth tactics and channels with an eye on CAC, Lifetime Value (LTV), and scalability
• Closely monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization and troubleshooting as needed
• Collaborate cross-functionally with product marketing, marketing operations, research, and creative teams to align marketing strategies with business goals
• Manage budgets and forecast marketing performance to meet or exceed growth targets
• Actively manage campaign budgets, adjusting channel allocation and spend based on in-flight performance data and business priorities
• Stay current with industry trends, tools, and best practices to continuously improve marketing effectiveness
• Partner with analytics and data science teams to develop measurement frameworks and attribution models

Minimum Qualifications

• 10+ years of experience in performance marketing, growth marketing, or digital marketing roles
• Proven track record of driving scalable user acquisition and growth through paid media
• Demonstrated experience in using data to inform decisions and optimize campaigns
• Familiarity with A/B testing, experimentation, and marketing analytics platforms
• Experience with marketing platforms and marketing automation tools
• Experience managing cross-functional projects and collaborating with broad teams
• Experience of effectively communicating new concepts and ideas to a broad range of partners and stakeholders, on a regular basis

Preferred Qualifications

• Experience in B2B or B2C marketing within the technology, retail, or digital advertising industries
• Experience of solving complex problems and embracing ambiguity to drive innovative and impactful solutions
• Knowledge of regional markets and digital advertising landscapes
• Demonstrated experience in communication, stakeholder management, and presentation skills
• Demonstrated experience of working within cross-functional teams, with awareness of the needs and perspectives of others

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet

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