Integrated Marketing

Integrated Marketing & Campaign Manager - TikTok Shop Get AI-powered advice on this job and more exclusive features. Responsibilities Create Campaign Framework: Define campaign targets and timelines, propose campaign themes/key selling points (KSPs), set overall targets and budgets, derive actionable targets, and delegate responsibilities to the appropriate persons in charge (PICs). Market and Competition Analysis: Continuously track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices from other countries/regions to build information libraries and identify new growth opportunities. Insights Creation: Combine internal data, market research, and seller/buyer input to generate meaningful insights that drive new growth opportunities or improve efficiency. Cross-functional Collaboration: Act as the center of expertise to collaborate with the Marketing Team (Branding/Media), IP Campaigns, and other cross-functional teams (including R&D tech) to co-develop cohesive and effective campaigns. Qualifications Minimum Qualifications: Experience: Minimum of 3 years in growth/demand, strategic planning (S&P), or consulting. Experience in forecasting, building projections, and campaign planning is required. Interpersonal Skills: Strong interpersonal skills and a positive attitude when dealing with setbacks. Must be independent yet capable of teamwork. Language: Proficiency in English and native Portuguese fluency is required. Preferred Qualifications: Project Management: Excellent project management and execution skills, including creating timelines, managing budgets, and coordinating teams to meet objectives. Communication Skills: Strong communication skills to effectively convey marketing plans and strategies to internal and external stakeholders in both English and Spanish. Analytical Skills: Proficient in analyzing data and metrics to measure the success of marketing campaigns and apply learning iterations for continuous improvement. Collaborative Skills: Ability to collaborate effectively with cross-functional teams, including internal departments (Marketing, Creators, Merchants, PR, GR, CSR, Legal, FinTech, Logistics, Industry Team) and Regional Teams (Marketing, Product). Attention to Detail: Meticulous attention to detail to ensure all marketing materials are accurate, campaign setups are timely, and execution is error-free. About ByteDance Brazil ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at TikTok by 2x Content Marketing Manager (Fully Remote, Worldwide) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr