Creative Strategist

3 semanas atrás

São Paulo, São Paulo, Brasil Digital Lead Group AB Tempo inteiro
**Compensation**: Salary based on experience
**Location**:Remote (Must be available to work in CET or overlapping hours)
**Commitment**: Full-time / Long-term
**ABOUT THE ROLE**:
We are looking for a highly strategic, data-driven, and conversion-obsessed Creative Strategist to lead the development of winning video ads for our e-commerce brands.
This is NOT a role for a traditional creative. This is for someone who understands Direct Response marketing, consumer psychology, and copywriting—someone who creates ad creatives that actually convert.
**WHAT YOU'LL OWN & EXECUTE**:
Ad Strategy & Concept Development - You will craft irresistible angles and hooks based on avatar research, pain points, and proven persuasion tactics.
Copywriting - You will write high-converting scripts for Video Sales Letters (VSLs), UGC ads, and short-form content that drives action.
Creative Briefs & Storyboards - You will build detailed creative briefs with clear storyboards, angles, and footages, so our editors can focus on execution rather than hunting for assets.
Avatar & Market Research - You will deep dive into our audience, their emotions, and problems to create messaging that resonates.
Performance Optimization - You will analyze ad performance and iterate quickly to refine messaging and creative direction.
**THE IDEAL CANDIDATE**:
DRIVEN BY PERFORMANCE - You don't just create "nice" videos. You create ads that drive millions in revenue.
A DIRECT RESPONSE MARKETER AT HEART - You understand consumer psychology, persuasion, and why people buy.
A COPYWRITING WEAPON - You can write compelling scripts that turn cold audiences into hot buyers.
A MASTER OF SIMPLICITY - You give crystal-clear direction to editors, removing unnecessary complexity.
AN EXTREME OWNERSHIP MINDSET - You take full accountability for creative performance. If something doesn't convert, you FIX it.
**REQUIREMENTS**:
- Proven experience as a Creative Strategist, DR Copywriter, or Performance Marketer in e-commerce, DTC, or affiliate marketing.
- Deep knowledge of Direct Response principles (Schwartz, Ogilvy, Sugarman, or Brunson-type thinking).
- Experience in crafting creative briefs, ad scripts, and storyboards for video editors.
**WHY JOIN US**:
- We Scale Winning Offers FAST - Your work will directly drive millions in revenue.
- No Bureaucracy, Just Results - We're obsessed with performance.
- Top-Tier Compensation - We pay for real impact (bonuses for top-performing creatives).
- Autonomy & Ownership - No micromanaging. You own your role.
**HOW TO APPLY**:
APPLY NOW AND LET'S BUILD SOMETHING BIG TOGETHER
PS: If you are an agency, do not apply. We are only looking for full-time workers.
Pay: R$12,000.00 - R$15,000.00 per month

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