Creative Strategist

Creative Shop is a group of adventurers, dreamers, idealists, entrepreneurs, misfits, designers, writers, inventors, data hackers and artists who are hungry for crafting new ideas. A crew whose mission is to inspire, provoke and serve the very industry that enables brands to connect to the people they care about while growing their business. Come be part of a team at Meta tasked with inventing and building world-class, socially designed marketing ideas for the world's largest brand marketers. The Creative Shop works with advertisers, agencies and studios to develop best-in-class creative across Facebook, Instagram, WhatsApp, and other emerging platforms. Our team has grown from a variety of backgrounds, like brand strategists and creative directors but we're united by our passion for game-changing creative work. You'll combine your strategic powers, strong business acumen, creativity and growing understanding of Facebook and Instagram platforms to build business-driving ideas that set the bar for the entire industry while driving our client's business objectives. You'll leverage strong storytelling abilities to present your ideas to our clients and execute in a relevant way, working hand in hand with Sales, Marketing Partners and Product. We're passionate about making brands successful in an open and connected world. This is a full-time position located in our Sao Paulo office.
**Creative Strategist Responsibilities**:
- Drive brand and business strategy discussions of our top clients to uncover business needs and opportunities in the Brazilian market
- Uncover social insights and develop Facebook, Instagram and WhatsApp solutions that drive the key business goals while maintaining a high bar for creativity
- Partner with others on the team, and also in the marketplace, to make your and their ideas shine, leveraging best practices to all campaigns and creative executions
- Leverage communication strategy and storytelling in a mobile first environment shifting the digital industry towards high quality and disruptive creative work
- Craft narratives and decks strategically and visually flawless
- Be a thought leader on how Facebook and Instagram are fundamentally changing brand and direct response marketing, taking advantage of both strategies when applicable
- Work with Product teams on Facebook, Instagram and WhatsApp platforms to learn and use new product solutions driving timely innovation and relevance for global clients on local markets
- Continually inspire our clients with a vision for their brands, game-changing ideas and plans to get them executed
- Build an analytical and high-level approach on the creative processes and transform this into business insights
- Lead the creative process with local and global teams, agencies and clients
**Minimum Qualifications**:
- 10+ years of experience in brand marketing/advertising
- Bachelor's degree or equivalent
- Experience developing strategically grounded inspiring creative
- Strong passion for visual storytelling via photography, videography and/or animation
- Strong interest in Facebook and Instagram, from the massive reach to mobile and video best practices as well as creative community and excellence
- Articulate with critique of both strategic approach, planning skills and aesthetic execution
- Excellent storytelling, verbal and written communications skills
- Proven entrepreneurial and strategic skills by identifying big opportunities that thrive
- Background as art director, being capable of packaging ideas
- Advanced English and Portuguese
**Preferred Qualifications**:
- Leadership and people management skills are a plus
- Experience with emerging platforms as AR/VR

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