Paid Media Strategist

Há 4 dias

São Paulo, São Paulo, Brasil LikeMinded Ed Tempo inteiro US$90.000 - US$120.000 por ano

Overview

We're looking for a full-time Paid Media Manager to own the strategy, execution, and ongoing optimization of paid campaigns across Google Ads, Meta, and other social platforms.

This role is perfect for a performance marketer who combines strategic thinking with hands-on execution and thrives in a results-driven environment. You'll work closely with our Senior Digital Marketing Strategist and creative team to scale paid programs that drive real business growth.

If you're someone who embraces AI tools like ChatGPT to boost productivity and performance — this is your kind of team.

What You'll Do

Plan, launch, and optimize campaigns across Google Search, Shopping, Display, YouTube, and Meta (Facebook & Instagram)

Monitor campaign performance daily and implement real-time optimizations

Write, test, and refine ad copy tailored to platforms and audiences

Maintain budget pacing sheets, optimization logs, and internal reporting trackers

Lead testing initiatives: audience segmentation, bidding, and creative testing

Translate data into clear reports and insights for internal and client use

Collaborate with strategists and creatives to align paid media with overall campaign goals

Stay updated on platform changes and best practices

Leverage AI tools for reporting, analysis, ad ideation, and competitive research

What You Bring

5–8 years of hands-on experience in paid media (agency or in-house)

Proven ability to manage large budgets and deliver measurable results

Advanced skills in Google Ads & Meta Ads Manager

Strong grasp of performance metrics: CPA, ROAS, LTV, CTR, CVR

Excel/Google Sheets proficiency (pivot tables, VLOOKUPs, etc.)

Working knowledge of GA4, Google Tag Manager, and tracking fundamentals

Experience with testing frameworks and data-driven scaling

Strong communicator — able to present insights clearly to stakeholders

Comfortable integrating AI tools into daily workflows

Bonus Points

Experience with LinkedIn, TikTok, Microsoft Ads, etc.

Background in lead gen or multi-location campaigns

Familiarity with Looker Studio, Supermetrics, or similar tools

Experience working with influencers and UGC in paid media

Google Ads and/or Meta Blueprint certifications

What You Get

Full-time, remote-first role with flexible working hours

Lead paid strategy for innovative brands across industries

Join a supportive, high-performing team focused on continuous learning

Clear path to growth and career advancement

Annual performance bonuses tied to company success

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