Demand Generation Specialist

**Are you **
Interested in working for an international and diverse company?
Interested in developing your career in a leading Printing, Coding and Marking industry?
Interested in working for a company that is dedicated to sustainability?
**If so, read on**
It's likely you have purchased or used a product touched by Videojet Technologies this week. From freshness dating to track and trace coding, our technologies help ensure products sold across the globe, in the food, beverage, pharmaceutical, and industrial marketplaces are authentic and safe for consumers to use.
As part of our Brazil team, you'll make an immediate, measurable impact on Safeguarding everyday essentials. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Videojet, we value your authenticity and want your talents to shine.
In your role as a Demand Generation Specialist for Brazil you will generate demand through digital sources including, but not limited to** PPC and SEO, **develop and implement programs to increase website traffic and leads. This is an opportunity to grow Videojet's incremental business and generate high quality leads, as well as an opportunity to build a career within the Marketing function at Videojet Technologies Inc.
This role reports to the Regional Demand Marketing Manager, rolling up to the Videojet Global Demand Generation function. This position is located in **Sao Paulo, Brazil, and will be hybrid (2 days in the office).**
**In this role, you will**:
- Manage the development, implementation, monitoring, tracking, and optimizing of PPC (Pay-Per-Click) campaigns such as Google Ads. Effectively and efficiently manage the PPC budget to maximize the ROI.
- Build and maintain landing pages, building content and structure that drives CTR and weekly lead targets.
- Work closely with cross functional teams to identify market requirements and trends to continuously tailor content to the specific needs of our customers.
- Have an innovative mindset with a passion for learning through testing. Proactive and flexible - be able to multi-task and efficiently prioritize time bound tasks.
**Are you qualified?**
- Minimum 3 years of direct experience in PPC advertising campaigns preferably in a B2B environment
- Bachelors Degree is preferred
- Knowledge of SEO on-site and off-site optimization activities (HTML knowledge would be additional asset). Direct experience using SEO optimization tools (Bright Edge, Conductor, SEM Rush, MOZ)
- Deep understanding of Google Ads, Analytics, Search Console, SEM Rush etc.
- Experience using a web content management system and understanding of web design, development, and management processes.
- English language spoken and written skills is a MUST have. Interviews will be conducted in English.
**Our Benefits**:
- Comprehensive benefits package (medical, dental, vision & more) eligible on day 1 of employment
- Annual bonus as well as annual salary review
- Permissive paid time off policy emphasizing flexibility and trust
- Paid Holidays
- Training and development opportunities
At Videojet Technologies, a Veralto Company, safeguarding food, medicine, and essentials is what we do, because everyone, everywhere has a right to know that the food, medicines, and packaged goods they rely on are safe. This is where Videojet Technologies, a global leader in product identification, provides innovative coding and marking solutions that helps customers ensure product safety and improve their productivity.
Videojet is proud to be a Product Quality & Innovation company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification_ _segments_ _all united by a powerful purpose: Safeguarding the World's Most Vital Resources.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you've ever wondered what's within you, there's no better time to find out.
**Unsolicited Assistance

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