Brand Manager

2 semanas atrás

São Paulo, São Paulo, Brasil AliExpress Tempo inteiro
Responsibilities
  • Fully understand business strategy planning from multiple dimensions in order to enhance brand perception. Develop and execute comprehensive brand strategies that align with the company's mission, values, and business objectives.
  • Understand the demands of customers, users, products, partners and other relevant parties, and explore deep-level needs in communication. Oversee the creation and maintenance of a compelling brand identity, including logos, visual assets, brand guidelines, and messaging.
  • Participate in the strategy formulation of the department and propose reasonable and effective suggestions; identify the department's business problems and opportunities. Craft and communicate a consistent and compelling brand message across all channels, ensuring alignment with the target audience and market trends.
  • Solve problems in innovative ways using past experience and project prediction during project planning and execution.
  • Coordinate cross-departmental resources based on an understanding of the horizontal architecture and resource distribution of the business, reach consensus, and achieve results through collaboration.

Requirement:

  • Bachelor's degree in marketing, communications, or a related field (Master's preferred).
  • Proven experience (7+ years) in branding, brand management, or a similar role.
  • Strong understanding of branding principles, design, and market trends.
  • Excellent communication and interpersonal skills.
  • Creative thinking and the ability to develop unique brand strategies.
  • Proficiency in branding software and tools.
  • Leadership and team management experience.
  • Ability to adapt to a fast-paced and changing environment.
  • Past experience in E-commerce and Tech companies is a plus.

Please attach your English CV Only

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Software Development, Internet Marketplace Platforms, and Retail
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