Senior Manager LATAM CRM and Data

4 semanas atrás

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OverviewThe digital era is defined by changing consumer behaviors driven by tech advances. Consumers enjoy real‑time interaction and total connectivity powered by contextual intelligence. This new reality is what pushes the Coca‑Cola Company to shift from TV to digital to expand the consumer engagement model beyond the 5 minutes per day they're watching an influencer's video or drinking a beverage. Owned digital experiences and products play a critical role in building 1:1 consumer engagement across the entire consumer journey and life cycle, empowered by rich 1P behavioral data. The role has a LATAM scope, orchestrating CRM & data workstream and the end‑to‑end owned digital experiences and products delivery (from strategy, product and process design to capability rollout and scaled operation), in collaboration with Brand Categories, IMX Media and AIP, Performance Marketing, O2O, internal and external technology build and scaled operation resources (Platform Services, StudioX, Data and Analytics). Key Success ParametersExperience: Minimum of 4–6 years of digital work experience. Needs to have experience working in cross‑functional teams and geographies, developed owned digital experiences and products with clear consumer value proposition and tangible return on investment. Needs to have an agile and entrepreneurship mindset. Languages: English is required. Work FocusCoordinate digital ecosystems, avoiding isolated solutions and inconsistent experiences for users; create harmonization in our models and use it to constantly enhance and iterate our digital solutions. Leverage the digital landscape and data to design consumer relationship strategies: maximize consumer engagement & retention, segment consumer audiences to better serve brand audience (e.g., personalized, contextual marketing). Develop CRM solutions in partnership with PS, with ongoing relationship culture versus campaigns flights only. The CRM/Data lead plays a key role in disrupting the way we do marketing and educating/spreading it throughout the organization. Responsible for initiatives that map and increase the consumer lifetime value (LTV) of TCCC trademarks. Great understanding and passion for data, CRM and e‑commerce. Lead owned digital experiences and products strategy and roadmap (including website, mobile app, messaging platform, 1st‑party data‑driven CRM), financial model, OKR, governance, operating model, capability rollout and migration plan design. Convert consumer insights and multi‑variant testing results into action. Leverage personal network and knowledge of digital tools to drive competitive experience and product advantage. Key Knowledge RequirementsMastery Of (Required)Digital Data Driven marketing CRM Digital marketing and growth strategy Digital consumer acquisition and activation Broad Expertise (Good To Have)UNDERSTANDING OF CX Agile scrum methodology Design thinking methodology MARKETING KNOWLEDGE AND BRAND BUILDING Digital product management (Product Owner) SkillsInfluencing; Creativity; Marketing Campaigns; Marketing Strategies; Data Driven; Digital Media; Group Problem Solving; Search Engine Optimization (SEO); Communication; Google Analytics; Search Engine Marketing (SEM); Teamwork; Negotiation; Agency Management #J-18808-Ljbffr

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