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**We are Kaizen Gaming**Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in Europe, with the Stoiximan brand in Greece and Cyprus and Betano in Germany, Romania, Bulgaria, Portugal, Brazil, Chile and Peru. Our aim is to leverage cutting-edge Technology in order to provide the optimum experience to those who trust us for their entertainment.**Let's start wit the role**In this role you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels, for creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino customers.**Responsibilities**- Develop in collaboration with the HQ team a comprehensive, data-driven CRM strategy for the assigned market considering local compliance, market conditions and competition;- Ownership of the CRM plan;- Liaise with CRM Strategy Team in Athens HQ for fine tuning of the automated lifecycle journeys, keeping them updated of market insights, competition intelligence, best practices;- Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are informed of the volumes, performance and outcomes;- Deploy the bonus budget profitably through robust planning, execution and analysis;- Analyse historical revenue performance and forecast future program performance;- Initiate and manage the development process of creative -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;- Lead on-going segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns;- Identifying customer touch points and ensuring the right actions and communications are implemented;- Keep abreast of advertising standards and consumer protection laws and standards in the Relevant Markets;- Follow and report on competitor activity within the assigned market;- Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.**Requirements**:- 3-5 years of CRM, lifecycle management or marketing experience, preferably with a technology company;- Proven track record of developing and implementing a campaign strategy based on an understanding of the customer needs and customer profile;- Well versed in extracting customer insight from data;- Great organisation, planning and prioritization skills, with strong attention to detail;- Solid experience of implementing, driving and managing complex multi-channel campaigns;- Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus;- Exceptional stakeholder management and collaboration skills;- Fluency in verbal and written communication in English.**Kaizen Gaming Perks**Competitive salary package and bonus scheme;- Clear career paths & a developmental 360° feedback framework.**Recruitment Privacy Notice**Regarding the data you share with us, you may find and read our recruitment privacy notice here.
