Senior Copywriter

**Senior Copywriter**
We're building a Caribbean creative team that connects bold ideas to real impact.
As Senior Copywriter, you'll be— crafting language that inspires, persuades, and builds love for our brand across the region. From big campaign platforms to snappy tactical offers, you'll write with clarity, cultural resonance, and flair. You'll collaborate with strategists, designers, marketers, and business leaders to deliver work that is as strategically sharp as it is emotionally powerful. This role is for someone who loves the craft of writing and thrives on seeing their words come alive across TV, radio, digital, retail, and beyond.
**Key Responsibilities**:
- Develop powerful, customer-centric creative concepts and copy across all channels — TV, radio, digital, social, OOH, retail, and internal.
- Translate brand strategy and campaign objectives into compelling stories that connect with Caribbean audiences.
- Collaborate with art directors, designers, strategists, and marketers to build fully integrated campaign ideas.
- Lead concept development, writing, editing, and proofing from pitch stage through execution.
- Mentor junior copywriters, providing guidance, feedback, and inspiration.
- Present ideas confidently to stakeholders, defending the thinking and craft behind the work.
- Stay on top of cultural, digital, and creative trends to keep our work fresh and relevant.
**About You**
- 5+ years of copywriting experience in a creative/advertising agency or in-house brand team, with regional experience a plus.
- A portfolio showcasing conceptual thinking, storytelling ability, and versatility across mediums.
- Strong understanding of integrated campaigns and the customer journey across digital and traditional platforms.
- Exceptional writing, editing, and presentation skills with an eye for detail and tone.
- Confident, proactive, and collaborative — thrives in a fast-paced, multi-market environment.
- Ability to lead by example, mentor others, and elevate the creative standard of the team.
- Comfortable balancing brand storytelling with commercial imperatives (offers, promos, retention campaigns).
- Deep appreciation for Caribbean culture, language, and identity, and the ability to make them shine in the work.
**Preferred Education/Qualifications**
- Bachelor's degree in Communications, Marketing, Journalism, Advertising, or related field.
- Advanced degree or additional certifications (Creative Writing, Digital Marketing) a plus.
**Key Competencies**
- **Creative Leadership**: Inspires fresh thinking and sets the standard for high-quality copy.
- **Strategic Storytelling**: Translates brand positioning into narratives that drive both love and sales.
- **Cultural Fluency**: Embeds Caribbean pride, music, sport, and festival energy into authentic campaigns.
- **Collaboration**: Works seamlessly with diverse teams across multiple markets.
**About McCann Worldgroup**:
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands earn a meaningful role in people's lives. McCann Worldgroup was recognized by the Cannes Lions as the 2019 Network of the Year and by the Effies as the world's most creatively-effective marketing services company in 2018, 2019, and 2020. The network is comprised of McCann (advertising), MRM (data science/technology/relationship marketing), Momentum (sponsorship and total brand experience), McCann Health (professional/dtc health care communications), and CRAFT (production).
The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.
**Part of the MW Network**:
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, "Truth Well Told", McCann is the world's leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).

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