Regional Strategic Marketing Director

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At Janssen, we're creating a future where disease is a thing of the past. We're the Pharmaceutical Companies of Johnson & Johnson, working tirelessly to make that future a reality for patients everywhere by fighting sickness with science, improving access with ingenuity, and healing hopelessness with heart. We focus on areas of medicine where we can make the biggest difference: Cardiovascular & Metabolism, Immunology, Infectious Diseases & Vaccines, Neuroscience, Oncology, and Pulmonary Hypertension.
We are Janssen.
Our mission drives us.
Our patients inspire us.
We are searching the best talent for a **Regional Strategic Marketing Director - Immunology**, located in one of our offices in Brazil, Colombia, Argentina, Mexico, Panama, or Miami.
The Regional Strategic Marketing Director, Immunology, will be responsible for key priorities in advancing the launch strategy for pipeline assets and indications within the therapeutic area, reporting to the Vice President Strategic Marketing and Market Access, Latin America (LATAM).
The Regional Strategic Marketing Director, Immunology will be responsible for the following areas, but not limited to:
- Lead the Latin America Integrated Brand Value Team (IBVT) - providing commercial strategic leadership and guidance into pipeline asset's regulatory, medical affairs, publication, market access/reimbursement strategies, and other market readiness plans
- Lead the development of the region Immunology pipeline commercialization and launch strategy
- Lead a team of LATAM Product Manager(s) to develop and execute the commercial strategy and tactics engaging third party vendors as appropriate, ensuring efficiencies in planning and execution at every level by making investment trade-offs across the marketing mix
- Gather and incorporate commercial insights from LATAM key stakeholders into Global Clinical Development Plans (CDPs) and Target Product Profiles (TPPs) for compounds in development to ensure optimal positioning, indication sequencing and value creation within the Portfolio.
- Represent LATAM interests in Global initiatives, sharing region insights, and advocating for region needs as a core member of the Global Commercial Team (GCT)
- Catalyze innovation and be a change agent to challenging and optimizing Go to Market Model with early identification of requirements & developing novel commercial & operating models for new modalities (e.g., Cell & Gene therapies)
- Drive Key Inline Brand strategy alignment across Country Value Teams (CVTs) and promote best practice sharing for key inline brands across regions and within LATAM
- Ensure that Value Excellence is incorporated into all aspects of the Regional commercial strategy, leading the key in-line brand strategy and shaping the pipeline asset commercial strategy in accordance with product life cycle stages.
- Lead Regional launch readiness plans for pipeline assets >24 months to launch and facilitate best practice sharing during the post launch phase; develop metrics for managing brand performance and identify critical opportunities and risks with mitigation strategies.
- Possess understanding of LATAM healthcare market landscape and collaborate with Market Access colleagues regarding Access and Health Economic and Outcomes strategy, providing commercial input to ensure optimized market access, pricing, and reimbursement
- Proactively partner with Medical Affairs and R&D to provide input into clinical study development, product development decisions, and labelling that support the commercial launch strategy in LATAM and lifecycle management investments.
- Partner with Key Opinion Leaders (KOLs) and key stakeholders to generate deep customer insights to strengthen pipeline commercial strategies
- Manage the Therapeutic Area (TA) budget across the region, lead the development of TA forecasts and indication valuation in collaboration with the Global Commercial Strategy Organization (GCSO) and Regional Analytics team, and drive critical commercial strategy decisions throughout appropriate governance committees
- Identify, develop, and retain talent. Conduct annual performance reviews with direct reports to help support the creation of a diverse, high performing LATAM Commercial Strategy Organization
**Qualifications**
**Education**:
- A minimum of a bachelor's degree is required. An advanced degree in bus

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