Digital Marketing LATAM South Director

Employee Contract type:
Permanent Regular

Job Description:

Reporting to the VP, Global Digital marketing, the Digital Marketing Director – Latam South will:

• Directly and indirectly impact xxM€ annual revenue via demand generation (delivery of leads for sales teams & ecommerce funnel), conversion, cross sell/upsell, retention and engagement of clients, merchants and consumers within Latam South (Brazil, Chile, Peru, Uruguay).
• Translate Global Digital Marketing priorities into Latam South context to create Digital Marketing go-to-market and activation plans and, own and manage delivery of plans via a team of circa 15 people located across 3 countries, as well as through external partners and agencies with zzM€ annual budget.
• As part of the Global Pluxee Digital Marketing team, contribute actively to improve its efficiency and business impact in sharing best practices, success & failures, results, possibly in supporting global tool selection or global methods definition etc...

Your main responsibilities will cover the following for Latam South:

• Contribute to the definition and continuous refinement of Global Digital Marketing priorities that will deliver against Pluxee’s strategy and business goals in terms of new business, retention, engagement, and self-care targets for all stakeholders (clients/ merchants/ consumers) along their whole lifecycle (awareness & acquisition, onboarding, engagement, retention & expansion)
• For Latam South countries, in liaison with country product teams, translate priorities and targets in a plan that combines the right balance of always-on activities and ad-hoc campaigns orchestrating them optimally across all digital channels (SEO, Paid media, social media, email, SMS, in-app, mobile push, web/app incl. personalization). Align with Global Digital Marketing Hub on proposed plan.
• Own and coordinate the execution of the agreed plan and be accountable for its business outcomes. Based on dependencies with other projects, performance analysis and competitive analysis, identify risks, impacts, trends and insights. Adjust and optimize plan accordingly, liaising with Global Hub and local Product teams.
• Address crisis and incident management demands as needed, supporting local teams.
• Supervise the operational management of the digital platforms/tools that are used to attract, capture, and convert, grow, retain and recapture clients, merchants & consumers including the “front door website”.
• Based on annual plans and their regular adjustments, assess and anticipate capacity requirements and any specific project or tool deployments to ensure that resources align with anticipated demand for effective execution.
• Establish forecasts & targets and agree on them with all stakeholders. Monitor and report progress, performance, overall ROI/ROAS using standard KPI framework and assess results against forecast/ targets.
• Lead and mentor the Latam South Digital Marketing team (c. 15 FTEs), fostering a collaborative and growth-oriented environment.
• Manage agencies & vendors including selection, negotiation, performance evaluation, and contract management.
• Oversee financial budgeting, forecasting, and reporting for all digital marketing activities, in coordination with the finance team.
• Contribute to the global digital marketing community in sharing learnings and REX with other multi-country teams and ensure the right level of ambassadorship of digital marketing and its achievement across the organization.

Education Requirements:
Master’s degree in business administration, Marketing or quantitative fields.

Work Experience Requirements:

• Min 10 years of experience in Digital Marketing in BtoB and ideally BtoC/BtoBtoC environments
• Min 5 years of experience in a people management position of large teams, ideally with experience managing multicultural and geographically distributed teams
• Both doer & thinker
• Comfortable with linking Digital Marketing efforts to producing business results (lead generated, converted, ecommerce sales etc...) and to meeting revenue targets
• Experience in working in a matrix global organization and ideally within a hub & spoke model
• Strong interpersonal and communication skills; ability to influence in transverse situations.
• Builds a culture of authentic collaboration and teamwork across organizational boundaries
• Relies on data facts to make decision. Demonstrates strong data and statistics literacy and very strong analytical skills. Ability to transform data into recommendations
• Very structured (multiple aspects in //)
• Meticulous, attention to details
• Desire to learn, test, and discover on a continuous mode (and of course readiness to recognize gaps in own knowledge)
• Ability to travel

Languages:
Fluent at least in one of the language spoken in Latam South, Brazilian a strong plus, Mandatory fluent English

Competencies:

• Operational experience in Digital Marketing covering all required disciplines.
• In-depth knowledge of buyer’s journey and how various marketing channels work at each stage of the funnel to deliver an exceptional customer experience.
• Strong understanding of how customer buying journeys interact with the sales process and understanding of how leads and opportunities are tracked and measured through a sales pipeline.
• Must have a successful track record of scaling digital Marketing efforts, bringing them to the next level of performance & impacting results
• Track record in deploying successfully complex automated approaches that delivered impact on business results is a must
• Strong understanding and ideally successful experience in deploying an always-on & automated next best action (“NBA”) Digital Marketing strategy that orchestrates optimally activities across all digital channels (SEO, Paid media, social media, email, sms, in-app, mobile push, web/app incl. personalization)
• Solid understanding of technical and data models & flows aspects of automation and orchestration
• Good understanding of GDPR (or local data protection regulation) compliant practices
• Working knowledge of advanced measurement systems such as Multi-Touch Attribution
• Strong track record in managing projects from concept to completion.
• Ability to articulate complex workflows, dependencies, solutions, and trade-offs.
• Successful experience in driving agencies
• MS suite, with very good command of excel
• Knowledge of the following tools a plus: Acquia CMS/sitestudio/contenthub, Hubspot or Pardot or similar large provider of marketing automation, any CDP or orchestration tool, Google Analytics 4.

To get this challenge:

• Video call or face to face with HR (Talent acquisition, Global or Regional)
• Video call or face to face with Piero Melchiore CMO Brazil
• Video call or face to face with Claire Joyez Ebran

Your Manager:
Claire Joyez-Ebran

Your location:
any of the Latam South (BR, CL, PE, UY) headquarters city

Happy at work:

1. A meaningful job: Be the change Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
2. A great culture: People matter – a lot Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun
3. An empowering environment: Be yourself At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.