Dtc Business Development Director
4 semanas atrás
Job Title: Dtc Business Development Director - Latam
Job Summary:
We are seeking a highly experienced Dtc Business Development Director to support our Regional Sales Executive in delivering revenues in each local market from the main DTC channels. The ideal candidate will have a strong background in direct response and digital marketing, with experience in managing marketing intelligence and competitive analysis.
Key Responsibilities:
- Support and advise on Direct Sales strategy & execution in all the relevant direct channels: Web sites; Contact Center
- Recommend DTC sales targets by subchannels: Web; Contact center
- Support of the HQ Direct Sales Dept. in establishing a Lower Funnel consistent bdgt and in cooperation with the local Marketing dept. the Upper funnel budget allocation
- Reshape local Outbound dept. from a Contact Center unit to a Sales Advisor team
- Support of the Regional Sales Executive in the local OTA strategy in collaboration with the local B2B Sales Director
- Recommend Leads generation and acquisition strategy for the contact center
- Produce analysis on productions trends, yoy and performance comparison vs other channels to extract commercial actionable insights to advise recovery actions whenever needed
- Understand digital insights fed by HQ Direct Sales Dept. to advise on promotions, offers or direct sales actions aimed at achieving DTC sales targeting
- Support in cooperation with the local Marketing Director the HQ Digital Sales dept. in producing specific contents based on product features, sales objectives and digital performance data to ensure effectiveness of banners/ads and landing pages.
- Support and advise in cooperation with the local marketing director, on Performance marketing creativities and copies prepared from HQ to be published on website and on digital advertising
- Produce OTA Benchmarking and monitoring on their brand websites and eDMs
- Supporting the B2B director in the Coordination of OTA promo/marketing activity with key focus on bidding rules.
- Support CRM local campaign activation managing local Consumer Development Specialist in strict coordination with HQ CRM
About Us:
MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf.
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