Marketing Analyst

Overview

Marketing Analyst role at Winona . We're looking for a sharp, detail-obsessed Marketing Analyst to help us make smarter decisions, faster. You'll own the data behind our customer journey — from first impression to conversion — and help us understand what's working, what's not, and where the biggest growth opportunities lie. You'll work closely with the growth, creative, and product teams to set up funnel tracking, evaluate creative performance, conduct competitive research, and uncover insights that fuel smarter acquisition strategies. Your work will directly influence spend allocation, campaign development, and optimization decisions.

About Winona

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We've built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

Responsibilities

• Set up and monitor full-funnel tracking — from ad click to sign-up to retention
• Build and maintain dashboards that surface conversion rates, drop-off points, and cohort behavior
• Partner with growth and product teams to recommend A/B tests and UX improvements
• Analyze the performance of paid media and content campaigns across channels (e.g., Meta, Google, TikTok, email)
• Break down creative effectiveness by format, hook, CTA, and audience segment
• Surface actionable recommendations on what's working and where to iterate
• Monitor competitor strategies, ad libraries, landing pages, messaging, and offers
• Compile and present intelligence that helps shape our own positioning, messaging, and creative tests
• Create weekly/monthly marketing performance reports with both high-level summaries and deep dives
• Work cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs
• Help build forecasting models and identify underperforming segments

Qualifications

• 2+ years of experience in a marketing analytics or growth analytics role (bonus if in a startup or high-growth environment)
• Strong understanding of marketing attribution, funnel dynamics, and customer journeys
• Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms
• Advanced Excel/Google Sheets skills; experience with SQL or BI tools (e.g., Looker, Tableau) is a plus
• Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data
• Bonus: exposure to paid media platforms, email performance analytics, or customer segmentation

What's in it for you?

• Flexible hours
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Wellness and Fitness Services
• Location: Brazil

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