Sr. Paid Media Analyst

About the Role:
We are seeking a highly analytical and results-driven Paid Media Analyst to manage our paid media budget across Latin America. The ideal candidate will be based in São Paulo, Brazil, with a strong understanding of the Hispanic market and a proven ability to optimize conversion rates and maximize ROI on ad spend. This role reports to the Senior Marketing Manager and will work in a hybrid model (2 days in the office) What will you do:
- Paid Media Strategy:
Plan, execute, and optimize performance-driven campaigns to achieve business goals across LATAM.
- Budget Optimization:
Manage and allocate budgets efficiently to maximize ROI and achieve key performance indicators (KPIs).
- Market Expansion:
Leverage insights to expand and optimize campaigns in key Hispanic markets such as Mexico, Colombia, Argentina, and Chile.
- Performance Analysis:
Track, analyze, and report on key metrics to identify opportunities for continuous improvement.
- Channel Management:
Oversee campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other programmatic platforms.
- A/B Testing & CRO:
Run experiments to improve ad performance, including creative testing, audience segmentation, and landing page optimization.
- Stakeholder Collaboration:
Work closely with the Marketing, Sales, and Data teams to align paid media efforts with broader business objectives.
- Agency & Vendor Management:
Coordinate with external agencies and vendors to enhance campaign performance and scale operations.
- Trend Monitoring:
Stay updated on industry trends, algorithm changes, and new opportunities to keep CleverTap at the forefront of paid media strategies. What are we looking for? - 2+ years of experience managing paid media campaigns, preferably in B2B/SaaS industries.
- Strong knowledge of both Brazilian and Hispanic markets, including cultural and consumer behavior insights.
- Hands-on experience with Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic platforms.
- Proven track record of increasing conversion rates and improving ad performance.
- Proficiency in analytics tools such as Google Analytics, Looker, or similar BI platforms.
- Strong project management skills and the ability to work in a fast-paced, cross-functional environment.
- Fluency in Portuguese and English (mandatory);
Spanish is a plus.
- A hands-on approach with a strategic mindset and an eagerness to drive performance improvements. Nice to Have:
- Experience with SaaS or B2B marketing campaigns.
- Familiarity with attribution models and lead generation strategies.
- Basic knowledge of SEO to complement paid media efforts. Why join us? - Be a part of a global growth stage startup - Work in a fast-paced, dynamic environment where your contribution matters - You are passionate about technology and its impact on the high growth mobile technology space - Innovate at scale, with learning opportunities What is working at CleverTap like? - Be a part of a global category creator - - Hyper growth B2B SaaS startup - Work in a fast-paced, dynamic environment where your contribution matters - Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team - Accountability and driving outcomes is the key to success - Your career here is limited by you and nothing else - Teamwork trumps individual success - You are passionate about experience technology and its impact on enabling growth - Innovate at scale, with learning opportunities and having fun along the way About CleverTap:
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak

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