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Freelance data analyst, social + paid media
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Position SummaryThe social + media data analyst role is responsible for pulling, transforming, and analyzing data sets (from organic social/media/website/campaign) to provide actionable insights and aid with data-driven strategies. The role will be responsible for the development of forward-thinking insights derived from social media data (tools like Sprout, Brandwatch, and native platform), digital/paid media data, publisher reporting, and social listening tools to help guide strategy and creative, as well as contributing to the development of the holistic measurement approach for assigned clients and projects.This is a remote, international contract role with the ability to work for up to 6 months.Pay range is R$7.000 - $9.000/month.Essential Duties & ResponsibilitiesIdentify and ensure alignment on key performance indicators for organic social and paid media campaignsDevelop and execute monitoring and measurement plans based on objectives and agreed-upon KPIsGather data from third-party tools as well as owned channels and native platforms to generate ongoing performance reports and dashboardsAnalyze data sets (social media–organic/paid, paid media, etc.) to pull actionable insights and help evolve the overall social and media strategiesStructure and analyze informative reports and dashboards to aid organic social teams and digital/paid media teams in campaign optimizationsWork with publishing partners to structure reporting cadences and delivery datesCollaborate across departments to communicate insights and findingsPresent key findings and insights to clients throughout reporting cyclesRequired Knowledge, Skills, and Abilities1-3 years of professional work experience within an agency or brand settingMust have a background in analyzing data (social media, media, website) and generating reports, as well as using social listening and monitoring tools to derive insightsAbility to translate your research & observations into clear, insightful and visually stimulating presentations that tell a compelling storyAbility to clearly and convincingly present findings and insights in a way that demonstrates the value of the data and analysis to clientsExperience using social listening tools and content publishing tools (i.e. Brandwatch, Meltwater, Sprinklr, Emplifi, etc.)Experience with reporting dashboard tools like Tableau, Domo, and Power BiExcellent written and verbal communication skills (preferably in English) with ability to present ideas and information clearly; keen eye for detail also requiredExperience and comfort level presenting to clients and key agency stakeholdersAbility to communicate with English speaking teams is requiredNice to HaveExperience using platforms such as Meta Business SuiteExperience with Google Analytics and/or Adobe AnalyticsExperience brand health partners like Kantar Millward-Brown and NielsenOther Duties & ResponsibilitiesPartner with Brand/Comms Strategists and Account Managers to communicate the value of social media monitoring and analytics to clients.Lead efforts in developing holistic measurement action plans across all channels for client campaignsLead investigative efforts for client measurement inquiries (digital and offline)Partner with media team to aid with campaign trafficking, troubleshooting, optimizations, and reportingAdditional Information:Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors.
