Senior Paid Media Analyst

Senior Paid Media Specialist Chili Digital is a performance-driven digital marketing agency operating across Latin America. We specialize in SEO, paid media, conversion rate optimization (CRO), and data-driven marketing strategies that maximize return on investment. Our approach is rooted in technical expertise and analytics, ensuring brands achieve sustainable growth through measurable results. We are committed to fostering homegrown talent and helping the best companies in our region compete on a global scale while supporting international brands in thriving across Latin America. Why Join Us? Joining Chili Digital is an exciting opportunity if you\'re looking for: Cutting-Edge Campaigns: Work on diverse, high-impact performance campaigns across multiple channels. Data-Driven Success: Your strategic insights will directly contribute to our clients\' ROI and ROAS, impacting real business outcomes. Dynamic Environment: Collaborate with experts in SEO, content, and creative teams while continuously learning in a fast-paced agency setting. Career Growth: We invest in your professional development, offering opportunities to refine your skills and take on more strategic responsibilities. About The Role The Senior Paid Media Specialist is responsible for managing and optimizing omnichannel performance campaigns. This role requires a deep understanding of media channels including Google, Meta, TikTok, Retail Media, and a familiarity with programmatic advertising. You will oversee the complete campaign lifecycle from client onboarding and media planning to execution, A/B testing, and performance reporting, ensuring clear demonstration of ROI/ROAS. Strong organizational skills and proficiency in managing tasks through our CRM SENTR are essential. Fluency in both Portuguese and English is required as you will execute campaigns in both languages. In Detail Campaign Strategy & Lifecycle Management Client Onboarding: Collaborate with clients to understand their business goals and align paid media strategies accordingly. Media Planning: Develop detailed media plans that define target audiences, budgets, channels, and key performance indicators. Campaign Execution: Launch and manage campaigns across multiple platforms, ensuring optimal allocation of resources for maximum performance. A/B Testing: Plan and execute A/B tests across platforms to determine optimal creatives, audiences, bidding strategies, and landing pages. Optimization & Reporting: Continuously monitor performance, implement learnings from A/B tests, and generate comprehensive reports to demonstrate ROI/ROAS. Channel Expertise Google & Meta: Deep knowledge of Google Ads and Meta Ads platforms to drive effective search, display, and social media campaigns. Emerging Channels: Experience with TikTok and Retail Media, ensuring innovative strategies across less traditional channels. Programmatic Advertising: Familiarity with programmatic buying to enhance targeting and scalability is an added advantage. Organizational Excellence Task Management: Utilize our CRM SENTR to manage campaign tasks, timelines, A/B test tracking, and client communications efficiently. Bilingual Execution: Develop and execute campaigns in both Portuguese and English, ensuring culturally relevant messaging and market compliance. Performance Measurement ROI/ROAS Focus: Report directly on the return on investment (ROI) and return on ad spend (ROAS), using data-driven insights to optimize performance. Analytics & Insights: Leverage analytics tools and performance data to recommend strategies, incorporating learnings from A/B testing for better campaign outcomes. Requirements 3+ years of experience in managing paid media campaigns, ideally within a digital marketing agency. Proven track record of driving performance campaigns with clear ROI/ROAS outcomes. Strong expertise in Google Ads and Meta Ads platforms, with working experience on TikTok, Retail Media, and programmatic channels. Experience managing the complete campaign lifecycle—from client onboarding and media planning to execution, A/B testing, and performance reporting. Demonstrated success in setting up and interpreting A/B tests to improve performance. Exceptional organizational skills and proficiency with CRM systems, specifically SENTR. Fluent in both Spanish and English, with excellent communication and reporting skills in both languages. Ability to work in a fast-paced, data-driven environment with a proactive and collaborative approach. Benefits Competitive compensation package. Hybrid work model – two days of remote work per week. Opportunity to work on cutting-edge campaigns with international clients across LATAM, US, and Europe. Access to advanced tools and training in paid media strategies. If you receive any message suggesting otherwise, please be aware that it is not associated with Chili Digital or our recruitment process. Note: This description uses structured sections to present the role clearly. It does not include dynamic UI elements or extraneous job-feed boilerplate. #J-18808-Ljbffr