
Marketing Support Department
1 semana atrás
Marketing Support Department (MSD) Manager
**Reports To**
CEO
**Role**
Own and manage marketing support department with objectives to optimise brand value, help business development to win projects, expand / retain the client base, and retain staff by providing good information on progress of the business
**Responsible For**
- Own and update content of EM&I website, intranet, and JIP websites
- Create copy and design layouts for print advertisements, product / service logos, pop up displays, etc.
- Own and oversee website redesign with support from third-party dev agency
- Manage external marketing agency to optimise website SEO with intent to start paid search in the back half of the fiscal year
- Support CCO in maintenance and distribution of patent & copyright list
- Oversee maintenance of the company track record as well as sales contact database and own the procedures related to contact creation and cleansing
- Oversee the design, development, and implementation of marketing and business development videos with input from CEO
- Manage and update marketing and branding procedures with approval from CEO
- Develop marketing collateral for both print and digital formats as needed
- Support company events from a marketing perspective and assist with branding and client gifting
- Ensure marketing-related media (images, documents, videos, etc.) are loaded and tagged in shared drive
**Academic Qualifications**
Bachelor’s Degree in Marketing or related field such as Marketing Support or Business Administration
**Location Requirements**
Malta; some short term international travel required
**Experience Requirements**
- 5+ years experience in marketing support and/or brand management; preferably within B2B organisations
- Experience managing a small marketing support team
- Hands-on experience with website content management and CMS platforms (including basic knowledge of HTML); preferably Wordpress and Google Sites
- Proven success managing traditional and digital marketing channels
- Proficiency with digital design tools; preferably Photoshop
- Strong copywriting and web content knowledge with ability to proofread and edit
- Experience managing third-party agencies including partners for digital marketing, web development, video content, etc.
- Familiarity with analytics tools; Google Analytics, Microsoft Clarity, etc.
- Strong knowledge of managing and maintaining integrations between various platforms
- Knowledge of maintaining and optimising budget
- Fluent in English; Portuguese advantageous but not required
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