Category Marketing Manager, Brazil 3P

4 semanas atrás

São Paulo, São Paulo, Brasil Amazon Tempo inteiro
Overview

The Amazon Brazil 3P team is looking for a customer obsessed, creative and data-driven marketer to lead marketing initiatives. The selected candidate will play a significant role in driving sales and creating a best-in-class customer experience by owning on-site merchandising with additional responsibilities in optimizing traffic (Search, Outbound). This candidate will support activities of products/categories launches and promotional events. The Category Marketing Manager will act as the point of contact for the Amazon Shopping Experience and Marketing & Traffic teams on behalf of category business, centralizing all requests and reporting results.

Responsibilities
  • Roll up the sleeves and execute the day-to-day campaigns to drive product and category discoverability
  • Dive deep into performance and qualitative metrics to extract key insights for the business improvement
  • Propose and analyze the results of on-site experience testing, communicate learnings upwards, and use the data to drive future optimization
  • Have a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological development
  • Blend analytical skills and keen attention to detail to deliver high-standard results
  • Own all on-site campaigns for 3P categories
  • Develop and analyze performance metrics and articulate these into written narratives to drive business decisions and opportunities
  • Partner across internal teams to develop and implement optimal customer experiences
  • Work with cross-functional teams on product and category launches, calendaring and execution planning
  • Conduct regular quality control of the website by drawing on quantitative results
  • Continuously observe industry trends and refresh the website to reflect such trends
  • Build processes to ensure smooth execution across multiple teams and continuously improve workflows to drive operational excellence
  • Create experiment frameworks, analyze results, and structure scalable campaigns through A/B testing
Basic Qualifications
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience in professional non-internship marketing
  • Proficient in English, both written and oral
Preferred Qualifications
  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Job ID: A

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