General Manager, LATAM

Responsibilities
Team Introduction
At TikTok, our Global Business Solutions (GBS) provides integrated digital marketing solutions for brands and advertisers across the globe. We inspire businesses of all sizes and industries to grow their brand and customer base around the world. We work with brands of all sizes, be it SMBs, large businesses, or agencies, empowering them to connect and engage with their audiences through entertaining videos and ad formats. We are a dynamic and high-growth team that uses a consultative sales approach to help out clients think differently about their marketing strategies.
About the role:
We are seeking a highly motivated and experienced General Manager to drive commercial and product efforts across our LATAM regions.
The General Manager serves as the business leader responsible for driving revenue for advertisers on TikTok throughout the LATAM regions: Brazil, Mexico, Colombia, Argentina, and PanLATAM.
You will be responsible for technical expertise in performance advertising, driving commercial strategy, revenue goals, personnel readiness, product requirements, and ensure flawless operational execution within the industries that you will support.
You will report directly to our Regional Head who oversees LATAM, APAC and METAP. and serve as the advocate for performance advertising both internally and externally.
This role requires a strategic thinker with a proven track record in sales leadership, deep industry knowledge, technical mastery, and the ability to drive revenue growth through innovative sales tactics and strong customer relationships.
Our ideal candidate will have demonstrated success in the leadership, development, and optimization of scaled sales organizations, across a variety of sectors, and the ability to work cross-functionally to identify and capitalize on opportunities.
Key Responsibilities:
- Strategic Planning and Execution: Develop and implement comprehensive sales strategies to achieve business objectives and drive revenue growth across various verticals.
- Team Leadership: Lead, mentor, and motivate a high-performing sales team, fostering a culture of excellence and continuous improvement
- Drive alignment between sales and core cross-functional teams, including Marketing, Product, Strategy & Operations as well as coordinate with broader XFNs
- Build and maintain strong relationships with key customers, partners, and stakeholders, ensuring customer satisfaction and long-term business relationships
- Product Development Collaboration: Work closely with product teams to ensure alignment of sales strategies with product offerings and market demands
- Serve as a voice-of-customer for the performance ecosystem—informing product roadmaps by relaying client needs and identifying key feature opportunities
- Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of sales strategies and make data-driven decisions
- Cross-Functional Collaboration: Collaborate with key cross-functional partners to ensure seamless execution of sales initiatives
- Partner with measurement and data science teams to evolve and evangelize TikTok's performance attribution framework, ensuring clients can effectively track and optimize ROI.
- Advance our customers' strategy and execution of Performance and Demand Gen for Performance campaigns.
Qualifications
Minimum Qualifications:
- 15+ years of experience in a sales,