Head of CRM

Novibet is on the lookout for a strategic and results-driven Head of CRM (Brazil) to lead our customer relationship management efforts in one of our key markets. Novibet, founded in 2010, is an established GameTech company that operates in Europe (Greece, Cyprus, Italy, Ireland), the Americas (Canada, Brazil, Mexico, Chile, Ecuador), and New Zealand. With offices in Greece, Malta, and Brazil, Novibet is committed to delivering the best sports betting and gaming experience to an ever-expanding customer base. Your Role As the Head of CRM for Brazil , you will be responsible for creating and implementing a customer relationship strategy that enhances customer engagement, loyalty, and lifetime value. You will lead the CRM team, leveraging data-driven insights to develop targeted campaigns that resonate with our Brazilian audience. Key Responsibilities Develop and execute the CRM strategy for the Brazilian market, aligned with local market trends and consumer behavior Lead and mentor the CRM team, nurturing talent and ensuring the delivery of high-quality, results-oriented campaigns Utilize data and analytics to monitor KPIs, evaluate campaign performance, and optimize customer journeys Collaborate cross-functionally with marketing, product, and customer support teams to ensure a consistent brand message and seamless customer experience Design and implement loyalty programs, promotions, and personalized offers that drive customer retention and acquisition Identify new opportunities for customer engagement through various channels Develop and manage the CRM budget, ensuring cost-effective strategies that maximize return on investment Stay updated on industry trends, competitor activities, and regulatory changes impacting CRM strategies in the gaming sector Requirements Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus Minimum of 5 years of experience in CRM or related roles within the iGaming or technology sectors Strong understanding of the Brazilian gaming market, customer behavior, and regulatory environment Proven track record of developing and executing successful CRM strategies that increase customer engagement and loyalty Exceptional analytical skills with the ability to interpret data and make data-driven decisions Excellent leadership and team management skills, fostering a culture of collaboration and excellence Outstanding written and verbal communication skills in Portuguese and English Strong familiarity with CRM tools and platforms, marketing automation tools, and data analytics software Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously Benefits Competitive Compensation: Attractive salary and bonus scheme ⚕️ Insurances: Dental, medical and life insurance package Career Growth: Focused career development, performance management, and training opportunities Transportation: Coverage of public transportation expenses Nutrition: Meal Vouchers ️♀️ Well-being: Wellhub (Gympass) membership for physical and mental wellness Inclusive Environment: A welcoming, international, and multicultural team Engaging Activities: Exciting events, sports, and team-building activities At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin. Seniority level Mid-Senior level Employment type Full-time Job function Other Industries IT Services and IT Consulting #J-18808-Ljbffr