Head of CRM

Join Novibet as Head of CRM (São Paulo, Brazil)

Are you ready to take on a key role in a dynamic, fast-growing company?

Who We Are

Founded in 2010, Novibet is an established GameTech company operating in Europe, the Americas, and ROW countries (Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, and New Zealand), with hubs in Greece, Malta, Brazil, and Mexico and 1200+ employees across all countries of operation. We are committed to staying at the forefront of technological advancements, continually pushing boundaries and delivering seamless entertainment and online gaming experiences to our rapidly expanding customer base.

Why Novibet

At Novibet, you are empowered to excel, prioritising growth through listening and learning as part of a group of forward-thinkers and doers continuously adapting to new challenges. We are equally committed to fostering a positive, inclusive, and supportive workplace culture that empowers every individual to thrive.

Join us, and you will be part of a team of over 1,200 people worldwide that values collaboration, innovation, and personal growth.

What We are looking for

As the Head of CRM for Brazil, you will be responsible for creating and implementing a customer relationship strategy that enhances customer engagement, loyalty, and lifetime value. You will lead the CRM team, leveraging data-driven insights to develop targeted campaigns that resonate with our Brazilian audience. Your key responsibilities will include:

• Develop and execute the CRM strategy for the Brazilian market, aligned with local market trends and consumer behavior.
• Lead and mentor the CRM team, nurturing talent and ensuring the delivery of high-quality, results-oriented campaigns.
• Utilize data and analytics to monitor KPIs, evaluate campaign performance, and optimize customer journeys.
• Collaborate cross-functionally with marketing, product, and customer support teams to ensure a consistent brand message and seamless customer experience.
• Design and implement loyalty programs, promotions, and personalized offers that drive customer retention and acquisition.
• Identify new opportunities for customer engagement through various channels.
• Develop and manage the CRM budget, ensuring cost-effective strategies that maximize return on investment.
• Stay updated on industry trends, competitor activities, and regulatory changes impacting CRM strategies in the gaming sector.

What you bring

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in CRM or related roles within the iGaming or technology sectors.
• Strong understanding of the Brazilian gaming market, customer behavior, and regulatory environment.
• Proven track record of developing and executing successful CRM strategies that increase customer engagement and loyalty.
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent leadership and team management skills, fostering a culture of collaboration and excellence.
• Outstanding written and verbal communication skills in Portuguese and English.
• Strong familiarity with CRM tools and platforms, marketing automation tools, and data analytics software.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.

We truly value our people at Novibet Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here's how we make that happen:

• Competitive Compensation: Attractive salary and bonus scheme
• Insurances: Dental, medical and life insurance package
• Career Growth: Focused career development, performance management, and training opportunities
• Transportation: Coverage of public transportation expenses
• Nutrition: Meal Vouchers
• Inclusive Environment: A welcoming, international, and multicultural team
• Engaging Activities: Exciting events, sports, and team-building activities

At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin.