Sr Campaign Planning Analyst

4 semanas atrás

Sao Paulo, Brasil Shopee Tempo inteiro

DepartmentCross Border eCommerce- LevelExperienced (Individual Contributor)- LocationBrazil - São PauloThe Cross Border team at Shopee empowers sellers from all over the world to sell into the Southeast Asia and Taiwan region. The team helps sellers to market their products across the 7 markets and provide enabling services such as cross border logistics, operations, payments, product related services, overseas warehouse fulfillment and business intelligence. Browse our Cross Border eCommerce team openings to see how you can make an impact with us.**About the Team**:- Responsible for the campaign aspects of marketing efforts for the platform, to ensure that Shopee’s key selling propositions and the best promotion/deals are well communicated to all our users, to achieve various marketing KPIs.- Responsible for ideation, planning, developing and project managing tactical Marketing campaigns end-to-end, which ranges from Big Campaigns (e.g. Black Friday, Hot Sale etc.) to thematic campaigns (e.g. Mother’s Day, Valentine’s Day etc)- Coordinate campaigns across multi-functional teams (Business Development, Social Media and Online Marketing)- Generate new ideas to scale and drive continual growth in sales- Regularly review analytics and metrics to report on campaign performance- Work closely with the Graphic Design team to develop creatives for online campaigns- Work closely with Campaign Ops team to ensure campaigns are executed according to plan and deadline- Collaborate and build processes with marketing, commercial and other departments across the company**Requirements**:- Bachelor's Degree Required, preferably in Marketing or Business- Fluent in Spanish- Advanced English (tasks and discussions will be in English)- Proficient with Microsoft Excel or other data analytics tools- Strong analytical/reporting skills- Good critical thinking and problem-solving skills- Proven campaign planning working experience- Previous e-Commerce or Marketplace experience

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