Senior Strategic Marketing Analyst

Join to apply for the Senior Strategic Marketing Analyst (CRO Specialist) role at Pipefy .

We are a collective group of fearless people with a clear purpose: to empower professionals around the world through intelligent workflow automation software. Currently, more than 500 people across 7 countries work with us, remotely or in a hybrid way , to make life easier for over 3,000 companies using Pipefy in more than 180 countries . Since our founding in 2015, we have put people at the center of everything we do, so we invite you to learn more about this position and apply to be part of our team.

We\'re looking for a Senior Strategic Marketing Analyst to join our Paid Media team. The mission is clear: to lead our Conversion Rate Optimization (CRO) and Data Analysis initiatives.

This professional will be the key to deepening our understanding of campaign performance. Your main responsibility will be to analyze and optimize our landing pages , identifying opportunities, implementing A/B tests, and developing data analysis dashboards. The goal is to prove an increase in lead conversion through a data-driven approach, ensuring our acquisition strategies become smarter and more efficient.

• Lead the Conversion Rate Optimization (CRO) strategy , planning, executing, and analyzing A/B and multivariate tests on landing pages and other user touchpoints.
  
• Develop detailed reports and dashboards to communicate test results and optimization impact to stakeholders.
  
• Collaborate directly with the paid media team to align page optimization strategies with the objectives of Google Ads, LinkedIn Ads, and other platform campaigns.
  
• Analyze campaign and user behavior data using Google Analytics and other tools to generate insights and guide optimizations.
  
• Create and optimize high-performance landing pages using platforms like Wordpress and Webflow.
  
• Monitor conversion, engagement, and CPL metrics, focusing on continuous improvement of results and the customer journey.
  
• Collaborate with content, design, CRM, Product Marketing, Web Development, and Product teams to ensure landing pages are cohesive, persuasive, and aligned with the brand identity.
  

• Proven experience in Conversion Rate Optimization (CRO) and digital marketing data analysis.
  
• Proficiency in A/B testing and personalization tools like VWO, Google Optimize, or similar.
  
• Expertise in Google Analytics for analyzing user behavior and page performance.
  
• Hands-on experience creating and managing landing pages on platforms like Wordpress and Webflow .
  
• Proven knowledge of data analysis and visualization tools such as Tableau and Looker Studio .
  
• Knowledge of paid media platforms like Google Ads and LinkedIn Ads , and how to optimize pages for their campaigns.
  
• A highly analytical mindset, with the ability to translate data into actionable insights and optimization strategies.
  
• Excellent communication and collaboration skills to work with multidisciplinary teams.
  

• Experience with marketing automation tools like HubSpot or Salesforce .
  
• Familiarity with Google Tag Manager for implementing tracking tags and events.
  
• Knowledge of SEO/SEM tools like SEMRush and their integration with paid media campaigns.
  
• Familiarity with the Software as a Service (SaaS) or B2B marketing sectors.
  
• Medical and Dental Insurance
  
• Life Insurance
  
• Psychological Assistance for employees and legal dependents
  
• Complementary Nutrition Assistance
  
• Vet Insurance
  
• Flexible Hours (40 hours/week)
  
• Maternity Leave (6 months) / Paternity Leave (3 months)
  
• Birthday Day Off
  
• Marriage Leave (7 days)
  
• Bereavement Leave (10 days)
  
• Pet Bereavement Leave (2 days)
  
• Labor Law Classes
  
• Flexible Monthly Meal Allowance
  
• Monthly Home Office Allowance
  
• Home Office Setup Allowance
  
• Babysitting / Elementary School Allowance
  
• Individual Funeral Aid
  
• Payroll Loan
  
• Udemy access
  
• Coworking Space Access
  

• Seniority level: Mid-Senior level
  
• Employment type: Full-time
  
• Job function: Marketing
  
• Industries: Software Development
  

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