Strategy & Operations Analyst (Growth Campaigns)

Strategy & Operations Analyst (Growth Campaigns)

Strategy & Operations Analyst (Growth Campaigns) role at 99.

About The Company

We believe in technology that connects talented people who embrace diversity to create and share paths we don\'t even know about (yet). We work to generate value for users, communities, and society, with mobility and delivery services (99) or digital payments (99Pay). Since 2018, we have been part of DiDi Global Inc., a leading mobility technology platform operating in more than 12 countries. We are pioneers in innovation across sustainability, safety, artificial intelligence, financial markets, and more. We hire for challenges, move fast, and value respect, collaboration, and good humor, with a start-up spirit and a diverse team that grows together.

Role Overview

We are looking for talented professionals to join our Regional Operations team at 99Food . This is an exciting opportunity for individuals who are highly analytical, data-driven, and eager to solve complex business challenges at the city level. If you have a start-up spirit and are always looking to create value, you would be a great fit for this team

As part of Regional Operations , selected candidates will drive city growth, improve marketplace performance, and shape local strategies that connect users, restaurants, and couriers. The role requires a hands-on approach, strong problem-solving skills, and a proactive mindset to identify opportunities for growth, efficiency, and differentiation. You will engage directly with restaurant partners, customers, and business development teams to understand city dynamics, analyze local performance data, and translate insights into actionable strategies to strengthen 99Food\'s position in each market and ensure long-term sustainable growth.

In this role, you\'ll be...

This position is at the core of city-level growth campaigns at 99Food . You will manage the full campaign cycle—from identifying opportunities and improvement areas to designing and implementing strategies that drive marketplace performance. Your mission is to create and execute impactful growth initiatives , ensuring campaigns are innovative, measurable, and results-oriented. You will collaborate with cross-functional teams (BD, Marketing, CRM, Product, Operations) to implement strategies, monitor performance, and iterate quickly to capture new opportunities. You will also scale successful campaigns across cities, sharing best practices while respecting local nuances.

This role demands a data-driven mindset, strategic thinking, and a strong bias for action to turn insights into concrete results that accelerate 99Food\'s expansion and strengthen our presence in each market.

Responsibilities

• Manage the full campaign cycle—identify opportunities, design strategies, implement initiatives, monitor performance, and iterate.
• Create and execute growth initiatives that are measurable and results-oriented.
• Collaborate with cross-functional teams (BD, Marketing, CRM, Product, Operations) to bring strategies to life.
• Scale successful campaigns across cities and share best practices.
• Engage with restaurant partners, customers, and business development teams to understand city dynamics and translate insights into actions.

Qualifications

• Bachelor\'s degree in Engineering, Statistics, Business Administration, Economics, or related fields.
• 2–5 years of experience in data analytics, operations, strategy, or growth-related roles.
• Strong analytical, problem-solving, and communication skills.
• Advanced Excel, SQL, and data analytics skills (Python/R knowledge is a plus, but not required).
• Prior experience with customer-related activities (e.g., campaign management, communication strategy, customer cohort analysis, market analysis, budget management).
• Experience with creative asset creation (CRM, ads agency, digital campaigns).
• Stakeholder and project management experience, with exposure to Operations, Product, Sales/BD, and Marketing/CRM.
• Fluency in Portuguese and English; Mandarin is a strong plus.

You\'ll love working at DiDi because...

• We create user value by innovating safe, pleasant, and efficient experiences for our users.
• We are data-driven and use metrics to guide strategic decisions.
• Win-win Collaboration: success is a team sport and we value candor and excellence.
• Integrity: we strive to do the right thing and listen to each other.
• Growth: we push beyond comfort zones and help each other grow.
• Diversity and Inclusion: we value equal opportunities and inclusion, with a Diversity Committee and multiple identity groups open to all.

Diversity & Inclusion

Diversity is a non-negotiable value. We practice inclusion and respect, and we count on the governance of the Diversity Committee in collaboration with HR, leadership, and identity groups (99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães). This position is open to everyone, including pregnant people and people with disabilities (PwD).

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management and Manufacturing

Industries

• Software Development

#J-18808-Ljbffr

---