Digital Marketing Specialist

1 semana atrás

São José dos Pinhais, Brasil Builder Lead Converter Tempo inteiro

Overview

Builder Lead Converter is a dynamic and innovative company specializing in helping builders convert leads into customers through cutting-edge marketing strategies. We pride ourselves on delivering exceptional results and providing our clients with top-tier service. We are seeking a passionate and experienced Digital Marketing Specialist to join our team and drive our online advertising, social media, and performance reporting efforts.

Responsibilities
  • Manage and optimize paid advertising campaigns across Facebook, Instagram, YouTube, and TikTok to maximize ROI.
  • Schedule and publish content (provided by the creative team) across Facebook, Instagram, YouTube, TikTok, and Google Business Profile (GBP).
  • Monitor social engagement, identify trends, and provide insights to the marketing team.
  • Analyze and report on the performance of all paid campaigns and social channels, providing weekly and monthly reports with actionable recommendations.
  • Track and improve KPIs, including CTR, CPC, CPA, ROAS, and conversions.
  • Implement and maintain tracking using Google Tag Manager (GTM) and ensure proper conversion tracking across all platforms.
  • Build custom dashboards and automate reporting using Google Analytics (GA4), Looker Studio, and other tools to deliver clear, data-driven insights.
  • Stay updated with the latest trends and best practices in digital advertising, analytics, and social media platforms.
  • Ensure consistent brand messaging across all digital channels.
  • Identify new opportunities to generate more leads through campaign optimization, platform features, and emerging digital channels.
Qualifications
  • Proven experience as a Digital Marketing Specialist or similar role.
  • Strong expertise in Facebook Ads Manager, YouTube Ads, TikTok Ads Manager, and Google Business Profile optimization.
  • Proficiency in Google Tag Manager (GTM) and experience with conversion tracking setup.
  • Skilled in using analytics and reporting tools such as Google Analytics / GA4, Meta Business Suite, Looker Studio, and platform-native insights.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent organizational skills and attention to detail.
  • Ability to work independently and collaboratively in a fast-paced, results-oriented environment.
  • Bachelor's degree in Marketing, Business, or a related field is preferred.
What We Offer
  • Competitive salary: $1,300 - $1,600/month.
  • Remote position.
  • Working hours: 8 am - 5 pm CDT, Monday to Friday.
  • Opportunities for professional growth and development.
  • A supportive and collaborative work environment.
  • The chance to make a significant impact on the company's growth and success.
Additional details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Marketing Services

Join Builder Lead Converter and help us shape the future of lead conversion through performance-driven digital marketing

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