Paid Media Specialist

Há 7 dias

Rio de Janeiro, Brasil Ottomatik.io Tempo inteiro

Paid Media Specialist (Facebook & Google Ads) 2 days ago Be among the first 25 applicants Note To Applicants Eligibility: This position is open to candidates residing in Latin America. Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered. Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority. About The Role We are looking for a results-driven Paid Media Specialist to plan, launch, and optimize digital advertising campaigns across Facebook/Instagram and Google Ads. This role requires a mix of analytical skills, creativity, and attention to detail to ensure that every campaign delivers measurable results and strong ROI for our clients. Responsibilities Plan, set up, and manage Facebook Ads and Google Ads campaigns (Search, Display, YouTube). Conduct keyword research, audience targeting, and competitor analysis. Write and test ad copy, select creatives, and manage A/B testing. Monitor performance metrics daily and weekly to identify trends and optimization opportunities. Adjust bids, budgets, and targeting based on performance and business goals. Track conversions using Meta Pixel, Google Tag Manager, and Google Analytics (GA4). Prepare and present campaign performance reports with actionable insights. Collaborate with the creative and strategy teams to align campaigns with broader marketing objectives. Requirements Proven experience managing Facebook Ads and Google Ads campaigns. Strong understanding of performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate). Experience using Meta Ads Manager, Google Ads, and Google Analytics (GA4). Excellent analytical and problem-solving skills. Strong attention to detail and ability to manage multiple campaigns simultaneously. Fluent in English, both written and verbal. What We Offer Flexible remote work. USD compensation + PTOs. Opportunity to work with international clients. Collaborative environment focused on performance and growth. If this opportunity sounds good to you, send us your resume Seniority level Associate Employment type Full-time Job function Marketing #J-18808-Ljbffr

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