Paid Media Specialist

1 dia atrás

Rio de Janeiro, Brasil LatamCent Tempo inteiro R$8.000 - R$20.000 por ano


Paid Media Specialist
Location: Latam

About the Role

We are seeking a User Acquisition Specialist to drive mobile growth through data-driven campaigns and continuous optimization. You will own the planning, execution, and scaling of paid acquisition across Meta Ads Manager, Google Ads, App Store Search Ads, and other major mobile ad networks. Success in this role means delivering high-quality users at target CPI and ROAS while collaborating closely with Creative, Data, Lifecycle, and Product teams to ensure alignment with retention and monetization goals.

Key Responsibilities

  • Plan, launch, and optimize paid user acquisition campaigns across Meta Ads Manager, Google Ads, App Store Search Ads, and other DSPs.
  • Build and maintain scalable campaign structures including ad sets, audiences, and creative testing strategies focused on acquisition and LTV goals.
  • Develop segmentation and retargeting strategies to support full-funnel growth and re-engagement.
  • Monitor and optimize key performance metrics including CPI, ROAS, CTR, CPM, and install-to-subscription conversion rates.
  • Manage daily budgets, pacing, and bid strategies to maximize ROI within set performance targets.
  • Partner with Creative and Lifecycle Marketing to coordinate A/B testing and optimize creatives, landing pages, and user flows.
  • Produce weekly and monthly reports with actionable insights for leadership and cross-functional teams.
  • Stay current with ad platform policies, algorithms, and best practices to ensure competitive performance.
  • Explore new channels, run experimental tests, and identify emerging growth opportunities.
  • Document campaign learnings and share them across teams.

Requirements

  • Based in Latin America, able to work fully remotely.
  • English: C1 or C2 fluency (written and verbal).
  • 2+ years experience in mobile user acquisition or digital performance marketing.
  • Proven track record managing six-figure monthly ad budgets with ROI targets.
  • Proficiency in Meta Ads Manager, Google Ads, and App Store Search Ads.
  • Experience with mobile attribution tools (AppsFlyer, Adjust, Branch).
  • Strong analytical skills with Excel/Google Sheets and data visualization tools.
  • Deep understanding of mobile marketing metrics (CPI, ROAS, CAC, LTV).
  • Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
  • Strong ownership mindset with proven collaboration skills.

Preferred Qualifications

  • Experience in gaming, subscription apps, or mobile-first startups.
  • Familiarity with creative briefing and iterative testing cycles.
  • Strong curiosity for emerging trends in mobile growth and ad creative performance.
  • Compensation & Logistics
  • Full-time, remote position for LATAM-based talent.
  • Must have a minimum 4-hour overlap with EST (UTC-5).
  • Success in first 3-6 months: Consistently meets or exceeds UA performance targets, delivers clear reporting and insights, and launches high-impact A/B tests that improve ROI.

Company Overview

Visual Blasters is a fast-growing mobile app and gaming company focused on delivering high-quality, engaging products to millions of users worldwide. We combine creativity, technology, and data to build experiences that delight and retain our audience.

Job description created by , a nearshore staffing agency.


  • Paid Ads Specialist

    1 semana atrás

    Rio de Janeiro, Brasil Smart Age Solutions Tempo inteiro

    Smart Age Solutions é uma agência de Marketing Digital localizada em Nova York e com uma filial no Rio de Janeiro. Estamos à procura de novos talentos que queiram construir uma carreira em uma empresa Americana com um coração brasileiro!Our team of industry experts helps businesses succeed in an increasingly digital world by using practices and...

  • Paid Media Specialist

    3 semanas atrás

    Rio de Janeiro, Brasil Bluelight Tempo inteiro

    Join to apply for the Paid Media Specialist role at Bluelight . Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not...

  • Paid Media Specialist

    Há 3 dias

    Rio de Janeiro, Brasil Bluelight Consulting Tempo inteiro

    **Here’s What You’ll Get To Work On**: - Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video. - Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue. - Collaboration with Sales Teams: Partner closely with sales to align...

  • Paid Media Specialist

    2 semanas atrás

    Rio de Janeiro, Brasil Bluelight Tempo inteiro

    Overview Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. We are committed to delivering exceptional service and fostering a collaborative work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, we are in...

  • Paid Media Specialist

    2 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Bluelight Consulting Tempo inteiro R$90.000 - R$120.000 por ano

    Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a...

  • Paid Media Specialist

    3 semanas atrás

    Rio de Janeiro, Brasil Ottomatik.io Tempo inteiro

    Paid Media Specialist (Facebook & Google Ads) 2 days ago Be among the first 25 applicants Note To Applicants Eligibility: This position is open to candidates residing in Latin America. Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered. Professional Presentation: We encourage you to...

  • Paid Media Manager

    Há 3 dias

    Rio de Janeiro, Brasil Zyte Tempo inteiro

    At Zyte, we eat data for breakfast and you can eat your breakfast anywhere and work for Zyte. Founded in 2010, we are a globally distributed team of over 250 Zytans working from over 28 countries who are on a mission to enable our customers to extract the data they need to continue to innovate and grow their businesses. We believe that all businesses deserve...

  • Paid Media and Marketing Professional

    12 minutos atrás

    Rio de Janeiro, Brasil beBeeMarketing Tempo inteiro

    Paid Media and Marketing Professional Our organization is seeking a skilled Paid Media and Marketing Professional to develop and execute paid media strategies tailored to client goals. Design and implement paid media campaigns across multiple platforms, including Google Ads, Meta, and TikTok. Manage ad campaigns from setup to optimization, budget management,...

  • Paid Ads Manager

    3 semanas atrás

    Rio de Janeiro, Brasil Wisevu Tempo inteiro

    Paid Ads Manager (Latin America - Remote) We're looking for a talented Senior Media Buyer to join our remote team. This role is also commonly referred to as a Paid Ads Manager, Paid Media Manager, PPC Manager, or Digital Advertising Manager, depending on your background and industry experience. Who We Are At Wisevu and our sister brands Homevu and...

  • Paid Ads Manager

    1 semana atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Wisevu Tempo inteiro US$60.000 - US$120.000 por ano

    Who We AreAt Wisevu and our sister brands Homevu and , we've been driving digital marketing success for over 17 years, specializing in SEO, digital PR, AI, content marketing, and web development for healthcare, home services, and charity clients in Canada, USA, and Europe.Wisevu is a fully remote team of 20+ specialists. You'll work on exciting client...