South America Market Research Customer Insights Specialist

Job Description Hybrid: This position does not require an employee to be on a full-time basis. Only 3x times per week (Tue-Thru). What You'll Do (Responsibilities) Work with research institutes to design, implement, monitor and gather insights from consumer research in South America and effectively communicate customer feedback to local, regional and global stakeholders to drive improved business results. Develop clear, concise, engaging written reports and presentations fully integrated across relevant sources and following a compelling storytelling approach. Provide internal clients with guidance from multiple research and market sources to enable product design that aligns with customer desires primarily at early stages of the global product development process. Consult with internal clients to identify areas where the customer voice can inform decisions. Synthesize existing research and data searching for common threads to identify new insights and emerging trends. Effectively socialize insights across relevant organizations and leadership forums (Engineering, Marketing, Planning, Design). Present a professional image to supported staff through productive collaboration, thoughtful participation in meetings, polished presentation skills and well‑crafted writing. Develop quantitative questionnaires and qualitative discussion guides. Consult with internal clients to frame specific objectives for primary research and work alongside the research supervisor to apply appropriate methodologies that best fulfill the goal. Coordinate research projects and suppliers from beginning to end; hold to time and budget targets. Responsible for creating the purchasing process required for studies and track completion while acting as a facilitator for defining funds to pay for the study. Keep track of new market research methodologies to foster innovation in the team. Your Skills & Abilities (Required Qualifications) Bachelor’s degree in business, economics, marketing or related field. Experience and enthusiasm for the auto industry. English (mandatory). Proficient in Word, PowerPoint and Excel. Familiarity with statistical concepts and applications to research methodologies. Knowledge of both quantitative and qualitative market research methodologies including Conjoint and Max Diff. Knowledge of the South American consumer market (or Planning) and the automotive industry. Strong written & oral communication skills; ability to present confidently to senior leadership and to small and large audiences. Ability to develop and communicate insights in a storytelling format that increases stickiness. A passion for the customer. Intellectual curiosity, analytical patience and willingness to develop an idea into an insight through iteration and synthesis. A collaborative client‑service orientation. Ability to work and thrive in an environment with high level of complexity & ambiguity. Marketing and communication fundamentals. Appreciation and understanding of market research & analysis methodology and basic statistics is a definite advantage. Ability to deal with complex and ambiguous situations. Willingness to ask questions, take initiative and be resourceful. Demonstrated ability to work well in a collaborative, challenging team environment. Strong critical thinking and analytical skills, especially the ability to synthesize large amounts of data involving multiple variables into comprehensive yet concise actionable insights. Excellent interpersonal skills and ability to work well with cross‑functional teams. Outstanding organizational / project management skills and ability to work on multiple projects simultaneously, managing deliverables and deadlines. Detail oriented. What Can Give You A Competitive Edge (Preference Qualifications) Spanish (desirable) Strategic agility Business acumen Functional / technical skills Organizational agility #LI-LL1 About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day, individually and collectively, to drive meaningful change through our words, deeds and our culture. Every day we want every employee to feel they belong to one General Motors team. Non‑Discrimination and Equal Employment Opportunities General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role‑related assessment(s) and/or a pre‑employment screening prior to beginning employment. To learn more visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call us. Your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. Key Skills Qualtrics Quantitative Research SPSS Data Collection Microsoft PowerPoint Research Experience Survey Design Qualitative Research Market Research Merchandising Customer Relationship Management Data Analysis Skills #J-18808-Ljbffr