Marketing Manager

Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most - from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. Vaisala was recognized by Time Magazine in 2025 as among the world’s best companies for Sustainable Growth. Our team of over 2,300 experts and 59 nationalities around the world is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong.Region In Charge: Brazil and South Latin America countries**Position located**:Sao Paulo, Brazil (**_remote_**)**Report to: LATAM Senior Marketing Manager, based in Mexico CityJoin Vaisala as a **Marketing Manager** in our Industrial Measurements division. Collaborate with Sales, Service, and Global Marketing teams to drive growth in South Latin America by shaping impactful strategies for key product lines, including Industrial Instruments, Continuous Monitoring Systems, Power Systems, Liquid Concentration, and Services. Be a pivotal player in empowering our distributor network and showcasing Vaisala’s innovative solutions. Help us achieve ambitious LATAM growth goals by 2025**Why join us?**- We take every measure for the planet**.** Our technology and data play a vital role in understanding, mitigating, and adapting to climate change. We enable climate action from optimizing industrial processes to advancing the energy transition, predicting hurricanes and wildfires to monitoring road conditions.- Numbers speak louder than words. The engagement (4.1/5) and leadership (4.0/5) indexes in our annual employee survey show that people like it here. Commitment to equality is a given, and we have zero gender-pay gap.- When stakes are high. Our solutions provide the most accurate and reliable measurements around the globe and on Mars. 28% of us work in R&D creating science-based innovations that endure the extremes. To stay ahead of the game, we invest around 13 % of our net sales in research and development.**Responsibilities include**:- **Campaign management**: Plan and execute marketing campaigns in alignment with the marketing plan, ensuring timely and effective delivery.- **Event planning**: Organize and manage offline and online events to boost brand awareness and generate sales-qualified leads.- **Localization**: Leverage global translation tools to localize and update marketing materials in Portuguese, in collaboration with sales teams.- **Media engagement**: Collaborate with media outlets for article releases, advertising, and thought-leadership content via social media.- **Distributor support**: Provide marketing support for distributors, including coordinating launch updates, sharing best practices, and assisting with events.- **Sales collaboration**: Work closely with the sales team and other stakeholders to execute marketing activities that drive mutual objectives.- **Travel requirements**: Occasional travel (~25%) for trade shows, meetings, or training. Holding a valid VISA for travel to the United States and Mexico is a plus.**Skills and knowledge**:- **Multitasking and execution**: Proven ability to manage multiple tasks simultaneously, prioritize effectively, and execute efficiently. Skilled at working independently on routine tasks and maximizing impact within resource constraints (budget and timeline).- **Digital marketing expertise**: Proficient in using digital marketing tools to enhance customer engagement and optimize the customer experience.- **Team collaboration**:**Strong team player with the ability to work closely with the sales team to align marketing initiatives with business objectives and ensure a unified approach to achieving goals.- **Communication and interpersonal skills**:Excellent communication skills to connect with regional and global stakeholders, with confidence in presenting results and fostering collaboration across departments.- **Proactive and analytical mindset**: Self-motivated with a strong sense of initiative, combined with excellent analytical skills to identify opportunities and drive impactful outcomes**.****Job requirements**:- **Education & experience**: A bachelor’s degree in marketing, communication, or a related field, and 10+ years in marketing, preferably in an international B2B setting. Expertise in product marketing, product management, and collaboration with sales and distributors is key.- **Language skills**: Native-level Portuguese and fluent English are essential. Spanish and a South American network are a plus.**Key Qualifications**:- A hands-on attitude to actively support sales and distributors in South Latin America during events and trade shows.- Strong relationship-building and teamwo