Senior Marketing Manager

Há 2 dias

Rio de Janeiro, Brasil Kaizen Gaming Tempo inteiro

**We are Kaizen Gaming**

Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in Europe, with the Stoiximan brand in Greece and Cyprus and Betano in Germany, Romania, Bulgaria, Portugal, Brazil, Chile and Peru. Our aim is to leverage cutting-edge Technology in order to provide the optimum experience to those who trust us for their entertainment.

**Let's start with the role**

As a member of the Betano Brazil team and reporting to the local Country Manager, you will be responsible for planning local marketing objectives, developing respective strategies as well as executing and supervising tactical action plans.

**Responsibilities**:

- Overseeing the BR Marketing department;
- Evaluating, developing and adapting our marketing strategy and marketing plan;
- Planning, directing and coordinating marketing efforts;
- Communicating the marketing plan;
- Conducting competitor research;
- Developing and managing advertising campaigns;
- Building brand awareness and positioning;
- Develop and localise together with external creative agencies all creative material (TV, ATL, BTL, digital, on-site), ensuring optimum compatibility between creatives and local target group characteristics;
- Propose, implement, monitor and report on the marketing budget;
- Coordinate and supervise local and central content teams to ensure the best quality and consistency of any inbound and outbound communications;
- Monitor, track and evaluate all marketing activities and report KPIs of channels and campaigns (TV/ ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take respective measures;
- Monitor and report on competition and their activities regarding communications, product and compliance areas; conduct market and media research and coordinate with HQ in rolling out global market research initiatives;
- Manage local and global agencies as well as third partners for the execution of the regional campaigns/communications plan;
- Create reports and analyses for the country manager with whom the marketing manager will closely work with as well as for further senior managers;
- Ensure that all marketing activities are compliant with local regulations;
- Lead and develop a local marketing team; represent the company internally and externally.

**Requirements**:

- Bachelor's Degree in marketing or a relevant field;
- Min. 5 years of experience in a marketing position in the online world;
- Brazilian native and business English - both written and spoken;
- Passionate about sports and the online gaming industry;
- Business orientation and understanding, entrepreneurial attitude and spirit;
- Strong analytical skills and a data-driven mindset;
- Get inspired by designing and executing new creative projects that ultimately drive KPIs and help achieve the defined targets;
- Hands-on mentality and proactive approach; likes to work in teams;
- Strong communications skills to convey targets, actions, plans and inspire others to deliver the plan.

**Kaizen Gaming Perks**

Competitive salary package and bonus scheme.
- Clear career paths & a developmental 360° feedback framework.

**Recruitment Privacy Notice**

Regarding the data you share with us, you may find and read our recruitment privacy notice here.

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