LATAM Product Marketing Manager, SMB Advertising

3 semanas atrás

São Paulo, Brasil TikTok Tempo inteiro

About the team

As part of the SMB Growth team, this role involves close collaboration with in-market sales leadership, global product marketing, product, acquisition, retention & lifecycle, business marketing, and operations teams in a high growth environment. An ability to self-motivate, prioritize, problem solve, and be the expert for our Ads platform and ecosystem are key skills. Responsibilities- Define the SMB LATAM go-to-market strategy for TikTok's ever-evolving ads products, with a focus on commerce-related performance advertising solutions - Partner with a range of cross-functional teams across the world to ensure flawless execution of this strategy- Partner with a range of cross-functional teams across the world to ensure flawless execution of this strategy.- Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation-based solutions.- Act as the voice of the market with the product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.- Analyze and summarize product gaps and pain points to recommend product enhancements.- Adapt regional product initiatives for SMB clients, prioritizing scale, platform-based and low-touch solutions.- Manage growth at scale for a range of products in the market; manage launches and implement activations to drive product adoption. Collaborate with technical and operations teams to monitor product performance.- Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.

Minimum Qualifications:- BA/BS degree or above with 3 years of experience working within media/Advertising industry with product marketing responsibilities.- Experience working with product teams and influencing the product roadmap with advertising products- Experience in the Ad tech or internet industry- Knowledge and experience working in SMB marketing- Experience driving end-to-end go-to-market planning and execution for advertising products- Experience leveraging data to test hypotheses and drive business recommendations-Experience leading and delivering complex, cross-functional projects on fast-paced timelines- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change- Excellent communication, presentation, and analytical skills Preferred qualifications:- 5 years of experience working within a media/advertising industry with product marketing responsibilities- Experience in commerce industry- A commercial mindset with a history of delivering against stretch performance goals

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