
Lead Generation Specialist
Há 23 horas
Employer Industry: FinTech
Why consider this job opportunity- Salary up to $88,000
- Competitive salary and stock options
- Unlimited vacation policy for work-life balance
- Opportunity to work in a fast-paced start-up environment with experienced industry leaders
- Culture focused on collaborative, data-driven success with quarterly team-building activities and monthly lunches
- Chance to make a measurable impact while diving deep into the latest technologies
- Design and launch multi-channel demand generation campaigns across email, social media, and content syndication platforms
- Create compelling gated content and continuously optimize landing pages, forms, and conversion paths
- Build and manage sophisticated lead nurturing workflows and drip campaigns using HubSpot and Salesforce
- Execute and optimize ad campaigns across Google Ads, LinkedIn, and other relevant platforms
- Monitor and analyze key metrics, creating detailed reports that demonstrate ROI and inform strategic decision-making
- Bachelor's degree in Marketing, Business, or related field (MBA a plus)
- 5-7 years of B2B lead generation or demand generation experience
- Proven track record of meeting lead generation quotas and cost-per-lead targets
- Deep understanding of B2B sales funnels and lead qualification processes
- HubSpot power user with experience in Salesforce for lead tracking
- Experience in SaaS, FinTech, or complex B2B sales environments
- Marketing automation certifications (HubSpot, Google Ads, LinkedIn)
- Advanced project management and campaign coordination abilities
- Knowledge of landing page builders and basic HTML/CSS
- Proficiency in data analysis and reporting with Excel/Google Sheets
#FinTech #LeadGeneration #MarketingAutomation #CareerOpportunity #B2BMarketing
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