Luxury Marketing Head Lifestyle Brands

Há 5 dias


São Paulo, Brasil Diageo Tempo inteiro

Description

:


About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.Feel inspired? Then this may be the opportunity for you.
 

Accountabilities:

•Responsible for setting the vision and strategy for the Luxury portfolio in LAC, as well as leading the development of full end to end luxury experiences and execution of the omnichannel plans across the Region. •This role is accountable for the delivery of our key business objectives for the World Class PortafolioP&L, as well as driving behind a Luxury Lifestyle optic the existing and new portafolio while championing a luxury mindset and best-in-class capabilities across the organization. •Develop deep understanding of consumer and understanding of how to connect the brand in culture•Develop and own the brand content strategy and omni-channel connections plans•Consolidate and manage a global-local Culture Calendar with inputs from local culture team•The leader and owner of brand content and connections strategy which will require brilliant creative judgement, outstanding execution and engagement with senior partners.•Inspiring and leading cross functional and inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer experiences and brilliant execution.•Prioritizing and resourcing projects to achieve brand and business outcomes.•Manage the creation of content through on-trade, culture & partnerships & with agile media amplification•Ensure adherence to captivating brand world & visual identity, driving instant recognition across channels.•Own & Manage the brand P&L (including NRM Levers) and delivery to Luxury KPI’s•Supporting full talent pool in the development of growth drivers that deliver against business growth ambitions and priorities whilst ensuring strategic fit.•Closely collaborate and work as one Luxury team with Marketing Managers, Head of Digital and Media, Head of Advocacy, Head of Luxury Commercial and Head of Luxury Customer Marketing •Work closely with innovation team to ensure innovation agenda and pipeline best fit the brand and business growth needs •Responsible for all brands’ budget control and business targets to deliver brand growth for short and long term 
LAC P&Lfor LE P9 F24: 30M$ - F27: 50M$

Functional Capabilities & Skills:

•The ability to build and align a group of diverse stakeholders on that plan, working with Senior Leaders, cross functional experts, and market teams •Inspiring a global community of brand builders, both marketers and commercial teams, to grow the business •Holistic abilities across all marketing pillars as well as a track record of leading ground-breaking business results•Being able to excel when in ambiguity, complexity and working within a fast-paced, entrepreneurial and matrix environment•A history of working across media, digital, social, experiential, PR, culture and trade marketing•+ 12 years proven experience in marketing and luxury brands/experiences and leading a team, whether directly or indirectly•Experience working across multiple countries/geographies/cultures

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character Is Everything

Worker Type :

Regular

Primary Location:

Sao Paulo

Additional Locations :

Job Posting Start Date :

2024-06-26

  • São Paulo, Brasil Diageo Tempo inteiro

    Description : About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our...


  • São Paulo, São Paulo, Brasil Authentic Tempo inteiro

    Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands....


  • São Paulo, São Paulo, Brasil Authentic Tempo inteiro

    Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands....


  • São Paulo, São Paulo, Brasil Diageo Tempo inteiro

    Job Description: From Arthur Guinness to Johnnie Walker, our business was founded on people of phenomenal character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...


  • Sao Paulo, Brasil Diageo Tempo inteiro

    Job Description: - From Arthur Guinness to Johnnie Walker, our business was founded on people of phenomenal character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy....

  • Luxury Culture Manager

    4 semanas atrás


    São Paulo, Brasil Diageo Tempo inteiro

    Description About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our...


  • Sao Paulo, Brasil Diageo Tempo inteiro

    Job Description: **Job Description**: About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust...

  • Luxury Culture Manager

    2 semanas atrás


    São Paulo, São Paulo, Brasil Diageo Tempo inteiro

    From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with...

  • Luxury Brand Ambassador

    2 semanas atrás


    São Paulo, São Paulo, Brasil Page Personnel Tempo inteiro

    Você irá Liderar a capacitação, divulgação e reverberação dos Vinhos Finos da divisão de Luxuy Brands da Vinã Concha Y Toro, através do desenvolvimento de experiências, execução de eventos, criação e estreitamento de relações comerciais, com clientes dos canais on/off trade, digital e private sales. Além disso, será como guardião de...

  • Brand Marketing Manager

    2 semanas atrás


    São Paulo, São Paulo, Brasil Growe Tempo inteiro

    Brand Marketing Manager (Influencers & Digital BA) (LatAm)We operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets. We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth....

  • Lifestyle Manager Premium

    2 semanas atrás


    São Paulo, São Paulo, Brasil Ten Lifestyle Group Tempo inteiro

    Key ResponsibilitiesDeal with member enquiries in an inspiring manner, to encourage appropriate future use of serviceProfessionally onboard members to Ten, tailor to their needs, ensuing that they feel connected to as an individual and understand how they personally best use the serviceUnderstand and record member preferences, enabling each interaction with...

  • Head of Marketing

    2 meses atrás


    Sao Paulo, Brasil ARVORE Immersive Experiences Tempo inteiro

    As the Head of Marketing, you have a central role in planning and executing communication tactics and hands-on production of incredible marketing deliverables to ensure our games stand out in the markets and be positioned as the most must-play experiences out there. You will be responsible for games branding and ARVORE’s institutional branding strategies...

  • Lifestyle Manager Premium

    2 semanas atrás


    São Paulo, São Paulo, Brasil Ten Lifestyle Group Tempo inteiro

    Key ResponsibilitiesDeal with member enquiries in an inspiring manner, to encourage appropriate future use of serviceProfessionally onboard members to Ten, tailor to their needs, ensuing that they feel connected to as an individual and understand how they personally best use the serviceUnderstand and record member preferences, enabling each interaction with...

  • Head De Marketing

    2 semanas atrás


    São Paulo, São Paulo, Brasil Oemprego Tempo inteiro

    HEAD DE MARKETING - EFETIVOTer trabalhado ou que trabalha no segmento de cosméticos por um bom tempo liderando toda a área de marketing da empresa, incluindo estratégia, criação, comunicação e desenvolvimento de produtosConstrução de planejamento estratégico anual da marcaProjetos de inovação e lançamento de produtosDesenvolvimento de planos de...

  • Brand Marketing

    2 semanas atrás


    São Paulo, São Paulo, Brasil Ailet (Ailet) Tempo inteiro

    About UsAilet develops innovative technology, providing «Eyes in the store» for CPG brands and Retailers by turning in-store images into powerful insights.We are more than just an Image Recognition solution.We are smarter than an end-to-end platform for collecting and analyzing Data from the shelves.We provide a real-time view of store and field...

  • Head De Marketing

    2 semanas atrás


    São Paulo, São Paulo, Brasil Emerge Ventures Tempo inteiro

    Sobre a Emerge VenturesQual a primeira marca de sucesso de bens de consumo lançada nos últimos 10 anos que você se lembra?Muito provável que você pensou em uma marca emergente feita por uma startup.Criada por Eduardo Moraes (fundador da Latinex Brands, vendida para a M Dias Branco) e Leonardo Tonini (ex CMO Mondelez) a Emerge Ventures investe e opera a...

  • Brand Coordinator

    Há 3 dias


    São Paulo, São Paulo, Brasil Suntory Global Spirits Tempo inteiro

    At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people...


  • São Paulo, Brasil Ten Lifestyle Group Tempo inteiro

    Key ResponsibilitiesDeal with member enquiries in an inspiring manner, to encourage appropriate future use of serviceProfessionally onboard members to Ten, tailor to their needs, ensuing that they feel connected to as an individual and understand how they personally best use the serviceUnderstand and record member preferences, enabling each interaction with...

  • Brand Marketing Intern

    2 semanas atrás


    São Paulo, São Paulo, Brasil Deezer Tempo inteiro

    Job DescriptionDeezer is seeking a brand marketing intern to join the local marketing team in August 2024. Reporting to the Brand Marketing lead, the selected candidate will support the growth of B2C and ensure the most effective brand marketing actions to increase Brand Awareness and Consideration, and ultimately increase our market share in the region.As a...

  • Regional Head of Marketing

    2 semanas atrás


    Sao Paulo, Brasil ISP Brazil Tempo inteiro

    **Description** Purpose of Role The Regional Head of Marketing is responsible for ensuring the marketing process and procedures are efficiently harmonised across the region. Reporting to the Regional Managing Director, the role is responsible for implementation of marketing plans including brand guidelines (identity), digital/social media content plans,...