Regional Marketing Manager

1 semana atrás


Sao Paulo, Brasil Netskope Tempo inteiro
**About Netskope**:
Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security.
The **Regional Marketing Manager, BRAZIL **is responsible for the development, planning and execution of field marketing activities in the region. The Regional Marketing Manager (RMM) is a key member of the EMEA/LATAM Marketing team as well as the regional team and will support the EMEA/LATAM Sales and Business Development teams with lead generating activities and campaigns that focus on identified target accounts, key industries, regional growth opportunities.
The RMM will prioritize, plan, budget, evangelize, and execute regional marketing activities and events. The RMM will work alongside the local field team as well as the EMEA/LATAM and WW marketing team to target high-value prospects via specific marketing activities. As well as build and accelerate pipeline in the region, ensure corporate marketing activities are utilized in the region, communicate field sales needs back to HQ and build regional plans that link corporate marketing campaigns to a regional focus.
**Responsibilities**:
- Work with Regional Sales leadership team to create/implement a marketing plan in line with regional sales team and corporate marketing performance targets and objectives.
- Own, drive, and manage regional budget, marketing campaigns & programs, and event execution within the specific region to build net new prospects and pipeline as well as acceleration current pipeline in region.
- Create diversified demand generation programs which target net new prospects as well as existing customers with strong pre
- and post-program engagement plans.
- Maintain daily interaction with the field teams, and other cross-functional teams, to build and communicate marketing field programs.
- Activities that may be included but not limited to custom virtual and live events, webinars, executive conferences/roundtables, networking events, third party conferences, customer (account) specific programs, digital advertising, collateral creation, engagement with local customers and liaising with the global PR team on local awareness and editorial opportunities.
- Deliver strong campaign and event ROI via sales pipeline acceleration and new lead capture against time/budget targets and key internal metrics.
- Leverage your hands-on SFDC and Marketo (or similar marketing automation tool) experience to create and report on marketing activities, help establish and track measurable response rates, conversion rates, pipeline, and ROI for all programs.
- Manage relationships with third party vendors, external contractors and agencies for creative services, material manufacture and shipping and on-the-ground logistics.
**Requirements**:
- 7+ years of experience in field marketing, preferably in B2B software space
- Strong verbal and written communication skills
- Data-driven, creative critical thinker with strong communication, time management, organization, and planning skills
- Demonstrated knowledge of developing and executing inbound and outbound demand generation programs
- Strong familiarity with sales and marketing operations, including dashboard reporting and key campaign metrics
- Basic understanding of cloud security
- Native Brazilian Portuguese language, English language
**Education and Travel**:
- Bachelor's degree
- Some travel (30%) required
LI-NN1
Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.
Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.
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