Analyst, UX Researcher Pleno

Overview Join to apply for the Analyst, UX Researcher Pleno role at Whirlpool Corporation About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. The team you will be a part of The UX Research team is a regional function dedicated to driving human-centered design principles across all product categories and user touchpoints within the Latin American region. This Role In Summary Standardizing the UX Research practice and executing regional research for key Latin American brand strategies. The primary purpose is to define and implement best-in-class qualitative, quantitative and data analysis methodologies, manage research operations, and actively evangelize actionable insights to influence regional product roadmaps and customer experience improvements across LATAM. Your Responsibilities Will Include Collaborate with LATAM Product Managers and regional stakeholders to define, plan, and execute regional research initiatives supporting specific business goals. Design and implement standardized best practices and efficient processes for core qualitative methodologies (e.g., usability testing, focus groups, journey mapping, and persona development). Manage and maintain centralized repositories of research insights, documentation, and user data for easy access by cross-functional design and product teams. Support the maturity and adoption of UX Research principles across the organization through active promotion and presentation of findings. Oversee research operations and logistics, including the efficient administration and tracking of research incentives and participant vouchers. Mentor and educate designers and product teams on foundational research methodologies, principles, and ethical standards. Lead the research planning, coordination, and execution strategy for major commercial and brand-specific launches (e.g., Brastemp, Consul, etc.). Minimum Requirements Experience: Minimum of 3 years of professional experience in UX Research, focusing on defining and leading qualitative and quantitative studies. Language skills: High professional proficiency in Portuguese or Spanish (written and verbal) is required to interact with regional teams and conduct studies. English is a plus. Preferred Skills And Experiences Education: Post-graduate certification or Master’s degree in a relevant field. Skills: Demonstrated ability to evangelize complex research findings and effectively influence mid-level product decision-makers. Technical Knowledge: Experience managing research vendor relationships, participant recruitment, and incentive programs. Proficiency in using and managing surveys and data exports. Survey development and analysis. Proficiency in analytics tools: Hotjar, GA4, Excel. Research Planning and Methods: Defining research objectives (hypotheses, KPIs). Selecting and applying qualitative and quantitative methods (interviews, usability testing, card sorting, tree testing, questionnaires, analysis, etc.). Executing qualitative research: In-depth interviews and moderating focus groups. Observation techniques, contextual studies, and shadowing. Co-creation and workshops (design thinking, crazy 8s, Figma facilitation). Quantitative Research and Data Analysis: Preparing and analyzing questionnaires (Likert, NPS, CES, SUS). Synthesis and Communication: Creating reports for stakeholders with actionable insights and recommendations. Skills for translating findings into business impact. Connect with us and learn more about Whirlpool Corporation. See what it’s like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law. Seniority level Mid-Senior level Employment type Full-time Job function Other Industries Manufacturing Referrals increase your chances of interviewing at Whirlpool Corporation by 2x Product Design Senior | Human Experience (HX) #J-18808-Ljbffr