Marketing Manager

The Marketing Manager will be responsible for overseeing marketing activities across all Highbet owned marketing channels, including blog, social media, website, and campaign coordination. This role will manage and execute promotional campaigns, ensure the production of engaging social media content, and collaborate with various teams to deliver effective marketing strategies. The Marketing Manager will report directly to senior leadership and work closely with other departments to ensure all marketing efforts align with the company's goals and objectives.
**Key Responsibilities**:
- ** Promotional Activity Management**:
- Plan, develop, and execute promotional campaigns to increase customer engagement and brand awareness.
- Monitor and analyze the performance of non-paid promotions, ensuring they align with the company's marketing goals.
- Optimize ongoing campaigns based on performance metrics and market insights.
- **Website Management**:
- Regularly update the promotional pages of the website to ensure accurate and relevant content.
- Collaborate with the web development team to implement updates and new features that enhance user experience and promote engagement.
- **Social Media Content Strategy**:
- Develop and oversee the production of engaging, high-quality social media content aimed at growing the audience and increasing engagement.
- Work closely with the social media team to ensure the content reflects the brand's values and resonates with the target audience.
- Track social media performance and adjust content strategies as necessary to enhance results.
- **Cross-Team Coordination**:
- Act as the primary point of contact for the content, design, and social media teams.
- Prepare and deliver clear briefs to ensure alignment across teams on promotional content, creative design, and social media strategies.
- Ensure that all marketing efforts are coordinated and support the broader company objectives.
- **Campaign Ownership and Reporting**:
- Take full ownership of non-paid campaign results, from planning to execution and post-campaign analysis.
- Use data and analytics to measure campaign success and identify areas for improvement.
- Present insights and recommendations to senior management to inform future strategies.
- **Market Research and Trends**:
- Stay informed of industry trends, competitor activities, and evolving market conditions.
- Use insights from market research to drive innovation in promotional strategies and enhance campaign performance.
- **Compliance and Best Practices**:
- Ensure all marketing activities comply with relevant regulations and industry standards.
- Implement best practices for customer communication and non-paid marketing efforts.
**Key Skills**:
- Strong leadership and team coordination abilities
- Excellent written and verbal communication
- Analytical mindset with experience in data-driven decision making
- Proficiency in non-paid marketing tools (e.g., SEO, Google Analytics, social media management tools)
- Highly organized with strong attention to detail
- Creative thinking with the ability to generate engaging content ideas
- Knowledge of industry trends and competitor strategies
**What's in it for you?***
- Flexible working: Enjoy a work environment that values your work-life balance, offering flexibility to tailor your schedule to your needs.
- Health insurance: Your well-being is a priority, and we provide comprehensive health insurance to ensure you have the coverage you need.
- Supportive environment: Join a team that fosters collaboration, encouragement, and continuous learning. Our supportive environment is designed to help you thrive both personally and professionally.
- Growth Opportunities: We believe in your potential and are committed to providing opportunities for your professional development. As we expand, you will have the chance to grow with us and take on new challenges.Modern, Spacious, and Bright office (in progress): We're investing in creating a workplace that reflects our commitment to innovation and employee satisfaction. Our upcoming office will be a dynamic hub where creativity and productivity thrive.
Come be a part of our journey and experience a workplace that goes beyond just a job - it is a platform for your success and well-being

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