
Casino and Sports Marketing Operations Manager
Há 24 horas
We are seeking a seasoned Casino and Sports Marketing Operations Manager to lead our marketing efforts. This role will be responsible for planning and executing promotional campaigns, managing CRM platforms, and overseeing daily operations tasks.
Key Responsibilities:
- Develop and implement promotional calendar strategies focused on casino and sports-related events and offers.
- Collaborate with cross-functional teams to design campaign assets and create engaging marketing content.
- Utilize CRM platforms and automation tools to execute lifecycle campaigns, retention strategies, and customer journeys.
- Segment customer data to personalize campaigns and enhance engagement.
- Work closely with analytics teams to track, measure, and report on campaign performance and customer engagement.
- Maintain customer data hygiene, troubleshoot CRM platform issues, and ensure system integrations function correctly.
Requirements:
- 3+ years of hands-on experience in CRM operations, preferably in a fast-paced digital or iGaming environment.
- Experience with marketing automation, segmentation, and dynamic content personalization.
- Strong analytical skills, with experience using data tools such as Google Analytics, Looker, or SQL.
- Hands-on experience with A/B testing and lifecycle campaign optimization.
- Strong project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
- Excellent communication and stakeholder management skills.
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