CRM Operations Manager

Há 5 dias

Mato Grosso, Brasil Traffic Streamer Ltd. Tempo inteiro

**Key Responsibilities**:

- Plan and manage the promotion calendar, focusing on casino and sports-related events and offers.
- Write marketing content and oversee the design of campaign assets.
- Utilize CRM platforms and automation tools to execute lifecycle campaigns, promotional offers, and retention strategies.
- Segment customer data to personalize campaigns and enhance engagement.
- Design and execute automated customer journeys for onboarding, retention, and reactivation.
- Work with analytics teams to track, measure, and report on customer engagement and campaign performance.
- Oversee daily Casino and Sportsbook operations tasks, including site content management and reward awarding.
- Collaborate with product teams to implement features that improve the customer experience.
- Maintain customer data hygiene, troubleshoot CRM platform issues, and ensure system integrations function correctly.
- Ensure GDPR compliance and other regulatory adherence in CRM operations.
- Work closely with product, design, and content teams to align campaigns with brand and business goals.
- Identify and implement best practices and workflow efficiencies within CRM operations.

**Requirements**:

- 3+ years of hands-on experience in CRM operations, preferably in a fast-paced digital or iGaming environment.
- Experience with marketing automation, segmentation, and dynamic content personalization.
- Strong analytical skills, with experience using data tools such as Google Analytics, Looker, or SQL.
- Hands-on experience with A/B testing and lifecycle campaign optimization.
- Strong project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
- Excellent communication and stakeholder management skills.
- Understanding of GDPR and regulatory compliance in CRM marketing.

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