Head of E-commerce

Há 4 dias

São Paulo, São Paulo, Brasil BETC HAVAS Tempo inteiro
Overview

Join to apply for the Head of E-commerce and Performance role at BETC HAVAS in São Paulo. Hybrid work model (three days per week at the agency).

Responsibilities and Duties

Commerce, Retail Media & Growth Strategy

  • Define and execute the commerce, retail media, and performance marketing strategy aligned with client and agency objectives.
  • Identify cross-selling opportunities, business growth drivers, and innovative digital commerce models.
  • Lead the development of differentiated commerce assessments and strategic frameworks for clients.
  • Integrate actions across digital marketing, CRM, UX, performance, and analytics to ensure continuous optimization.
  • Ensure alignment between technology, operations, and customer experience, including omnichannel and retail media ecosystems.
  • Monitor KPIs, deliver insights, and report results to leadership and clients.

Client Development & Pitches

  • Lead strategic commerce and performance projects, including retail media activations and omnichannel campaigns.
  • Coordinate high-level client presentations, RFPs, and pitch processes, ensuring innovation and differentiation.
  • Strengthen relationships with C-level client stakeholders, positioning Havas Market as a business growth partner.

Team Leadership

  • Build, manage, and inspire a multidisciplinary team (performance, retail media, technology, UX, data).
  • Develop talent capabilities in retail media, data, and commerce solutions, aligned with global Havas Market standards.
  • Promote a data-driven, results-oriented, and innovation-focused culture across the team.
  • Collaborate with LATAM leadership to ensure consistency and scalability of solutions.

Requirements & Qualifications

  • Proven experience leading e-commerce, retail media, or performance marketing at senior level.
  • Strong knowledge of e-commerce platforms, retail media networks, CRM, analytics, and digital marketing tools.
  • Track record in managing large-scale projects and multidisciplinary teams.
  • Fluent in English or Spanish.
  • Excellent analytical skills and data-driven decision-making.
  • Strong communication and ability to manage senior stakeholders.

Preferred Qualifications

  • Experience in digital agencies or working with large-scale advertisers/retailers.
  • Knowledge of UX, AI, marketing automation, and commerce tech stacks.
  • Experience in digital transformation and omnichannel commerce strategies.
  • Familiarity with LATAM markets and global commerce trends.

Additional Information

  • We are working in a hybrid model, with three days per week at the agency located in São Paulo.
Seniority level
  • Executive
Employment type
  • Full-time
Job function
  • Business Development
  • Industries: Advertising Services

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