Growth Marketing Manager
3 semanas atrás
At EBANX, we’re a unicorn-status fintech expanding access to payments and technology across dynamic markets. Our platform connects leading global companies to more than 1 billion consumers, enabling seamless cross-border payments. We move with speed, build with purpose, and create innovative, inclusive solutions. We are looking for a Growth Marketing Manager to design and scale EBANX's global demand generation engine, driving the acquisition of enterprise tech companies expanding into emerging markets (LatAm, Africa, Asia). This role covers the full B2B demand gen spectrum with a strong focus on outbound and complementary inbound strategies, including paid and lifecycle campaigns, Account-Based Marketing, channel/partner marketing, and digital performance (campaigns, funnels, content, marketing ops, and digital properties). You will shape EBANX's presence at demand-gen oriented trade shows across North America, EMEA, and APAC. What You’ll Do Demand Generation Machine Establish and consolidate outbound and inbound strategies in North America, EMEA, and APAC. Drive top-of-funnel performance for new brands, upsells, and partner channels. Execute ABM programs that create meaningful engagement with enterprise-level prospects. Paid Media & Lifecycle Campaigns Plan, create, and optimize paid campaigns across LinkedIn, Google, YouTube, programmatic, and industry-specific channels. Manage always-on campaigns for demand generation, plus seasonal and product-specific pushes. Own lifecycle marketing: nurture campaigns, retargeting flows, and pipeline acceleration with Sales. Drive lead scoring, funnel nutrition, and conversion tracking to maximize ROI at every stage. Run experimentation and A/B testing across creatives, audiences, landing pages, and nurture flows. Website & Digital Properties Own EBANX's website strategy and roadmap as a high-performing SEO/GEO conversion hub. Lead continuous optimization of the website to drive lead capture, improve UX, and increase conversions. Collaborate with design and development resources to ship new pages, features, and experiments quickly. Build scalable workflows for content updates, analytics tracking, and technical optimizations. Operations & Leadership Own EBANX's martech stack: Hubspot (MKT CRM), Storyblok (CMS), Hotjar, GA, Tableau, and automation workflows. Define, track, and report KPIs across lead volume, opportunities, conversions, new TPV, and revenue. Align GTM execution by collaborating with Commercial, Product, PMM, Brand, and Events teams. Lead, mentor, and grow a high-performing team of specialists in paid media, content, ABM, analytics, and marketing ops. Oversee and manage external agencies, including paid media and website operations. What We’re Looking For Experience in enterprise B2B marketing with a strong focus on acquisition and demand generation. Experience in a leadership role, managing multifunctional teams and driving cross-functional projects. Expertise in paid media (LinkedIn, Google, programmatic, ABM campaigns) and lifecycle marketing. Strong background in website operations: SEO, A/B testing, UX optimization, roadmap management. Proficiency with Hubspot, Salesforce, Hotjar, GA, and website CMS. Analytical mindset, strong project management, and ability to execute with limited information. Fluent English; Spanish is a plus. Nice to have: knowledge of the payments industry and the APAC region. Why Join Us This is a high-impact role where you’ll own EBANX's global demand generation strategy and lead the front door of EBANX, our website. You’ll drive campaigns that generate pipeline worldwide and help EBANX remain a top brand in high-growth markets. Benefits WAVES Program: Annual bonuses based on company performance. Meal/Food Allowance: Credit on a flexible benefits card. EBANX Education: Financial support for undergraduate, graduate, and MBA programs. EBANX Skills: Budget for workshops, courses, and certifications. Language Classes: Spanish, English, and Portuguese lessons. EBANX Health: Medical and dental plans fully covered for employee; subsidies for dependents. EBANX Family: Childcare assistance, extended parental leave, and support programs for pregnant employees and children. Life Insurance: Fully paid by EBANX. Transportation: Parking assistance or vouchers. EBANX Flexible: Birthday day off, semi-flexible hours, year-end recess without affecting vacation days. EBANX Play: Well-being program including Wellhub, e-Sports, and partnerships with SESC. Blue Club: Exclusive discounts at bakeries, restaurants, stores, and more. Follow us on LinkedIn and check out our Instagram to learn more about the #ebanxlife. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr
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