Head of CRM

4 semanas atrás

São Paulo, Brasil iHunters Tempo inteiro

We’re looking for a Head of CRM & Loyalty with a data‑driven mindset, deep knowledge of player behavior, and strong experience in marketing automation. This is a strategic leadership role focused on retention, reactivation, VIP experience and user acquisition. What You’ll Do Lead the CRM and Loyalty strategy, driving player retention, engagement, and lifetime value growth through personalized, data-informed journeys. Design and implement multi‑channel lifecycle programs (email, push, SMS, in‑app, WhatsApp) leveraging behavioral triggers and neuromarketing techniques to influence player motivation and emotion. Develop and manage the VIP player experience, including: Segmentation and identification of high‑value players Personalized offers, communications, and dedicated account management Creation of exclusive loyalty tiers, events, and experiences for top players Leverage behavioral data and psychological insights to shape content, incentives, and timing for maximum impact. Collaborate with BI and Data Science to develop predictive retention models, churn prevention tactics, and LTV forecasts. Partner with Product and UX to integrate gamification and reward mechanisms into the player journey. Manage and mentor a high-performing CRM team, promoting experimentation, empathy, and creativity. Continuously test, measure, and optimize messaging, rewards, and communication strategies to improve engagement rates. Ensure compliance and responsible marketing practices, maintaining ethical engagement and trust with players. What You Bring 6+ years of experience in CRM, Retention, or Lifecycle Marketing, preferably in iGaming, betting, gaming, fintech, or B2C digital platforms. Proven success in neuromarketing, behavioral segmentation, or emotional design applied to player engagement. Experience designing and managing VIP programs — including tiered benefits, personal relationship management, and exclusive reward strategies. Deep understanding of data‑driven marketing, automation, and personalization at scale. Proficiency with CRM tools such as Optimove, Smartico, Braze, Salesforce, or Hubspot. Analytical mindset with strong command of data analysis, A/B testing, and player behavior metrics (ARPU, LTV, churn, engagement rate). Hands‑on leadership style — comfortable strategizing and executing. Excellent communication and interpersonal skills, with sensitivity to player psychology and cultural nuances. Familiarity with the regulatory landscape of online betting and responsible gaming practices. #J-18808-Ljbffr

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