Paid Media Specialist
3 semanas atrás
Overview Bluelight is a leading software consultancy dedicated to designing and developing innovative technology with a focus on quality and customer satisfaction. We are expanding across the United States and Central/South America and are seeking exceptional talent to join our dynamic and diverse team. If you are passionate about software development and eager to contribute to meaningful projects, we invite you to apply. Responsibilities Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video. Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue. Collaborate with Sales Teams: Partner with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop. Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets. Full-Funnel & Lead Quality Insights: Apply deep knowledge of the buyer journey and how paid media influences progression through the funnel. A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains. Cross-Channel Integration: Coordinate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels. Landing Page & CRO Collaboration: Work with design teams to enhance landing page effectiveness and improve conversion rates. Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC. Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform. Qualifications Expertise in Google Ads: 5+ years of hands-on experience managing paid campaigns across Google Search, Display, and Video. Full-Funnel Focus: Ability to track and optimize campaigns beyond top-of-funnel leads, with emphasis on driving revenue. Strong Analytical Abilities: Proficiency in Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data. Collaboration with Sales: Experience partnering with sales teams to enhance campaign impact on the sales pipeline. Advanced Conversion Tracking: Knowledge of UTM parameters, pixel setup, and Google Tag Manager usage. Proficient in English: Effective communication across teams and documentation. CRM Awareness: Understanding of how paid media connects with CRM platforms such as Salesforce or HubSpot. What this role aims to achieve Drive higher revenue attributed to marketing through Google Ads campaigns. Increase SQL rates and improve lead-to-deal conversions via paid media. Develop a collaborative workflow with the sales team to assess and refine lead quality. Lower CPA while improving ROAS and CAC efficiency. Expand a full-funnel paid media strategy aligned with customer purchasing behaviors. Benefits Competitive salary and bonuses, including performance-based increases. Generous paid-time-off policy Flexible working hours Remote work options Continuing education, training, conferences Company-sponsored coursework, exams, and certifications Being a consultant on our team is a fun, challenging, and rewarding career option. Your contributions are valued by clients and can have a direct impact on their business. You will have the opportunity to work on a variety of projects with modern technologies and collaborate with some of the best professionals in the industry. #J-18808-Ljbffr
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