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Country Marketing
4 semanas atrás
Manage the development, delivery, and analysis of integrated go-to-market programs for a country that include all products, solutions and services sold in the country; all customer segments; and all types of partner marketing. Manage the development/delivery/analysis of integrated go-to-market (GTM) programs for a country. Typically found in small countries/sub-regions where the infrastructure does not allow for specialization, so the role must support all GTM activities within that country. Includes all products/solutions/services sold in the country, all customer segments (horizontal, vertical/industry, key accounts) and all types of partner marketing (channels, alliances, sponsorships, promotional).
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**Responsibilities**:
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- Develops and secures approval for GTM plans and budgets.
- Directs cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets.
- Manages/monitors delivery of pre-determined messaging/content.
- Executes/monitors pre
- determined customer segmentation strategies and experience plans.
- Tracks and reports marketing metrics/goals/benchmarks.
- Develops closed-loop post
- analyses for marketing programs, and identifies/executes indicated actions.
- Performs marketing support activities as needed, e.g. Siebel MRM/CRM, PO and accrual management, collateral fulfillment.
- Assists Sales with development of sales training materials.
**_
Education and Experience Required:
- **
- BA or BS in Marketing or related field
- 2+ years marketing experience including offering marketing, segment marketing, channel marketing and partner marketing.
- Agency, sales and/or channel experience a plus.
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Knowledge and Skills:
- **
- Knowledge of marketing principles, practices, tactics and tools.
- Knowledge of offering, segment, partner and account-based marketing.
- Knowledge of advertising/direct marketing/research vendor practices and procedures.
- Understanding of the industry, offering categories and company offerings/strategy.
- Solid project and budget management skills.
- Excellent written/oral communications.
- Strong analytical skills.
- Strong interpersonal skills.
- Ability to manage and influence virtual teams.
- Strong negotiating skills.
- Ability to interface effectively with multiple levels of management and functional discipline.
- Strong influencing skills.
**Job**:
Marketing**SUSE** is a global leader in innovative, reliable and enterprise-grade open source solutions, relied upon by more than 60% of the Fortune 500 to power their mission-critical workloads. We specialize in Enterprise Linux, Kubernetes Management, and Edge solutions, and collaborate with partners and communities to empower our customers to innovate everywhere -- from the data center, to the cloud, to the edge and beyond. SUSE puts the "open" back in open source, giving customers the agility to tackle innovation challenges today and the freedom to evolve their strategy and solutions tomorrow. The company is headquartered in Nuremberg, Germany, and employs nearly 2000 people globally. SUSE is listed in the Prime Standard of the Frankfurt Stock Exchange.
