Growth Marketing Manager

**About us**:
Modak is a US-based platform harnessing the power of fintech and gamification. Founded with an audacious vision, we aim to empower kids and teens to reach their full potential, regardless of their background. We pursue this mission by offering a gamified fintech and learning ecosystem that includes teen cards, financial literacy programs, and other valuable services.
We build for scale and security using the best technologies and enrich the user experience with a thriving community that supports each other. Modak is trusted by over 20,000 families (and growing by the day
And for parents, Modak is the ultimate peace of mind. With our platform, you can oversee your child's financial journey, assign chores, send allowances, and so much more—all while fostering a healthy relationship with money that lasts a lifetime.
Modak has secured an impressive $19 million USD in funding, thanks to the backing of industry giants like Notable Capital, Nazca, Monashees, One VC, Maya Capital, and a league of 30+ visionary angel investors and venture capitalists across the globe.
**About This Role**:
We are looking for a Growth Marketing Manager to drive our growth efforts by implementing a wide range of strategies to acquire new users and retain existing ones. In this role, you will take the lead in shaping and executing the product marketing strategy for our company. Strong storytelling skills, along with exceptional written and verbal communication, are critical, as is a proven ability to manage cross-functional initiatives and deliver measurable results.
**What You'll Be Doing**:
This role is central to our mission of creating exceptional user experiences. You'll work across the marketing funnel, ensuring our strategies drive acquisition, activation and retention. Here's what you'll focus on:
**Users Insights and Storytelling**:
**Understand User Behavior**: Analyze user data and behaviors to identify needs and craft strategies that address them. Leverage quantitative and qualitative research to identify opportunities within the funnel and validate ideas
**Data-Driven Content**: Use insights to create stories and campaigns that drive engagement, trust, and conversion.
**Product Marketing**:
**Shape Our Identity**: Own the tone of voice and brand style guide to ensure consistency and authenticity across all communications.
**Elevate the Brand**: Collaborate to create compelling communication materials, including static, audio, and video content, to drive successful adoption and engagement of our products, ensuring users see us as an indispensable part of their lives.
**Go-to-Market Leadership**: Drive product launches by owning audience strategies, messaging, and multi-channel campaigns.
**Lifecycle Marketing**:
**Engage Across the Journey**: Build personalized lifecycle campaigns that guide users from first touch to loyal advocates.
**Retention Strategies**: Develop initiatives to keep users engaged and reduce churn, focusing on long-term loyalty.
**Maximize Impact**: Use CRM and marketing automation tools to deliver targeted, data-backed communication at every stage of the lifecycle.
**Experimentation and Scale**:
**Hypothesis Testing**: Run experiments to validate ideas and optimize campaigns for impact.
**Measure and Scale**: Track key metrics to inform decision-making and scale successful campaigns effectively.
**What You'll Bring**:
**Experience**: 4+ years of relevant work experience in Growth Marketing and CRM/Lifecycle/Engagement marketing.
**Brand Storytelling**: Proven ability to craft compelling brand narratives that resonate and engage.
**Data-Driven Mindset**: Comfortable working with data and using data and intuition to inform decision-making
**Collaborative Energy**: Strong track record of working across teams to deliver cohesive and impactful strategies.

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