
Head Of Media
Há 24 horas
/>// e atribuiçõesEstamos em busca de um(a) Head of Media experiente, com forte domínio em estratégias de mídia offline, para liderar campanhas de grande impacto. Esta função será responsável por liderar o planejamento, execução e performance de campanhas em mídia tradicional, garantindo presença de marca em nível nacional e regional.Principais responsabilidades:
Liderar a criação e entrega de planos e assets de publicidade para TV, alinhados com a estratégia de marca e aquisição;
Ser responsávelpor campanhas em mídia Out-of-Home (OOH), rádio e impressos (jornais, revistas);
Gerenciar o relacionamento estratégico com agências de mídia e emissoras/broadcasters;
Coordenar a execução decampanhas regionais e nacionais, garantindo cobertura estratégica e mensuração de resultados;
Colaborar com outras funções de Marketing (incluindo Social, Digital, Estratégia e Planejamento e Estúdio Criativo, juntamente com as equipes Comercial, CRM e conformidade) para garantir o alinhamento com as metas de negócios e os padrões regulatórios;
Acompanhar KPIse otimizar o investimento em mídia com base em dados de alcance, impacto e retorno.Desenvolver, liderar e inspirar uma equipe de alto desempenho e engajada;
Requisitos e qualificaçõesRequisitos:
Experiência sólida com liderança de mídia offline (TV, rádio, OOH, print), preferencialmente em segmentos de alto volume como betting, fintech, bebidas, telecom ou varejo;
Histórico comprovado deentrega de campanhas de grande escala;
Capacidade de negociação com veículos, publishers e agências;
Inglês avançado(Englishis mandatory for this position);
Conhecimento emmétricasde mídia, brand lift, GRP/TRP e mensuração de impacto offline.Diferenciais:
Conhecimento no setor de entretenimento digital ou esportes;
Vivência com campanhas de alto impacto;
Familiaridade com regulamentações de publicidade do setor.Informações adicionaisTrabalho Hibrido em SP;
Get notified about new Head of Media jobs in São Paulo, São Paulo, Brazil.São Paulo, São Paulo, Brazil 2 months agoGreater São Paulo Area R$5,001.00-R$6,000.00 2 months agoGreater São Paulo Area R$5,001.00-R$6,000.00 4 weeks agoDigital Planner Senior Manager | São Paulo - SPDigital Media Trader Manager | São Paulo - SPSão Paulo, São Paulo, Brazil $800.00-$1,000.00 19 hours agoSão Paulo, São Paulo, Brazil $800.00-$1,000.00 19 hours ago#J-18808-Ljbffr
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